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Brooklyn Bag

Fail

The top 5 brands take 97% of clicks, so Brooklyn Bag is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$1.5M/yr810K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
54%top-5 click share · 7 brands · 11 sellers

Flapen Score

Brooklyn Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brooklyn Bag is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brooklyn Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Brooklyn Bag 810K times last year and spent an estimated $1.5M. The top 5 brands take 97% of clicks. Demand peaks in Jan–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 810K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
810K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
0.8%
Market size, estimated
$1.5Ma year
Peak month
December1.8× the quietest month
Top search term
coach brooklyn106K searches a year

02 · Price

A sale here is worth $222.82.

Listings sell for $222.82 on average, from $21.68 to $436.45. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $222.82 that is $22K to $56K a year per listing.

Average price
$222.82above the $15 to $100 sweet spot
Price range
$21.68–$436.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$22K–$56K
Returns
9.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #198 within Shoulder Bags. It carries 494 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
100%
Out of stock, average day
9.9%
Average rank
#198in Shoulder Bags
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
494per listing
Listings tracked
30

04 · Newcomers

11 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
11Amazon's first-year sales bar
Average brand age
31 months

Products

Top Brooklyn Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

11

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

54%

Top 20: 89%

Open market

1%

  • Brand 185%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Brooklyn Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '25Spike '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Brooklyn Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coach brooklyn106K/yr
  • brooklyn shoulder bag118K/yr
  • coach brooklyn 2868K/yr
  • coach brooklyn bag130K/yr
  • coach brooklyn 3931K/yr
  • genuine leather tote bag for women37K/yr
  • coach brooklyn shoulder bag19K/yr
  • cuyana bags for women25K/yr
  • genuine leather tote bag25K/yr
  • brooklyn bag59K/yr

Reviews and returns

What reviews say buyers love and hate about Brooklyn Bag

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
9.4%of orders come back
“Too small”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Brooklyn Bag questions

Answered from the same tracked data.