Is brooches for women profitable to sell on Amazon United States?

The niche generates $669K/yr across 123 tracked products. 5 of 34 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Worth a look (57/100).

How competitive is the brooches for women niche?

83 brands and 124 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 28% of demand.

What do buyers complain about in brooches for women?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.8%.

When does demand for brooches for women peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the brooches for women niche?

Listings span $1.34–$36.40; the average listing price is $10.33 (sweet spot $15–$100). The average incumbent carries 328 reviews — the moat a new listing must climb.

brooches for women

Worth a look

Shows no brand lock-in (top 5 brands take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible28%

top-5 brand share — no brand owns this niche

Competition

Great20%

top-5 click share — an open shelf

Review moat

Great327.77

avg incumbent reviews — the moat a new listing must climb

Market size

Good$669K

$669K/yr · 3.7M searches

Price range

Good$1.34–$36.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.8%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.33

avg listing price — sweet spot $15–$100

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-14.5%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, brooches for women is a $669K/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 28% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

brooches for women market data

Units sold / yr: 60K–80K; avg 250–500/product
Revenue / yr: $620K–$826K; units × avg price
Conversion rate: 1.8%
Avg BSR: #2,527
Page quality: 0%
Prime: 98%
Sponsored: 82%
Out of stock: 1.7%
Avg brand age: 33 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

83 falling

Sellers

124

Top-5 brand share

28%

Top 20: 62%

Top-5 click share

20%

Top 20: 48%

Open market

68%

Junkin8%
OIDIMS7%
NewZenro5%
RINHOO4%
TBUZ4%
IvoryHaid4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top brooches for women search terms

brooches and pins for women876K/yr -13.6%0.8% conv.
brooch512K/yr -16.8%0.5% conv.
brooches for women487K/yr -36.5%0.6% conv.
brooches222K/yr -7.9%0.5% conv.
broches para ropa de mujer153K/yr -8.2%0.8% conv.
brooch pins189K/yr -5.5%0.9% conv.
womens brooches & pins158K/yr -5.9%0.6% conv.
gold brooch142K/yr -10.1%1.0% conv.
broched pins67K/yr +2.8%0.8% conv.
chanel brooch110K/yr -17.4%0.3% conv.

All search terms

Top brooches for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Junkin 12 Pcs Women Brooches Bulk Set Rhinestone Pin Crystal Vintage Brooch Retro Pin Summer Wedding Gifts for Women Girls(Animal)

Junkin$22.154.7★964 rev

Elegant Rose Flower Brooch Pin for Women Men Wedding Party Gentlemans Essentials Handmade Imitation Crystal Pearl Fabric Flowers Lapel Pin Dress Suit Accessories Boutonniere Ideas Gift (Pink)

OIDIMS$8.834.6★452 rev

Gold-Tone Abstract Knot Brooch for Women Vintage Style Twisted Metal Pin Elegant Scarf Shawl Collar Brooch Fashion Jewelry Accessory for Dresses Coats Sweaters

IvoryHaid$17.474.2★74 rev

RINHOO Crystal Pearl Initial Brooch Gold Plated Enamel Colorful Letter Alphabet Breastpin Pin Jewelry for GIFTS (Letter -S)

RINHOO$9.714.6★1,393 rev

72Pcs Junk Socks Charms Kit Gold Brooches and Pins for Women Pearl and Rhinestone Sock Charms with Safety Pins DIY Accessories for Decorating and Personalizing Socks Clothes Hats Shoes Scarf Shawl

Rozecollin$6.884.7★486 rev

Newest

by launch date

Gold-Tone Abstract Knot Brooch for Women Vintage Style Twisted Metal Pin Elegant Scarf Shawl Collar Brooch Fashion Jewelry Accessory for Dresses Coats Sweaters

IvoryHaid$17.4774 rev

6mo ago

4 PCS Brooches and Pins for Women Crystal Flower Pearl Brooch Fashion Elegant Flower Broach for Wedding Clothing Accessory Christmas Gift

Jxiwfvl$7.0017 rev

6mo ago

4pcs Brooches and Pins for Women Flower Brooch Crystal Pearl Brooch for Women Fashion

Tucnoeu$7.9593 rev

8mo ago

Dainty Feather Flower Large Brooch Pin for Women Men Elegant Oversized Floral Lapel Pins Shawl Dress Suit Clothes Accessories Wedding Party Dance Banquet Fashion Jewelry 150mm (Pink Brown)

NewZenro$9.81120 rev

11mo ago

4pcs Brooches and Pins for Women Flower Brooch Crystal Pearl Brooch for Women Fashion Accessories

Tucnoeu$8.0193 rev

1y ago

What buyers say about brooches for women

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“The quality is actually pretty solid for a budget set”

Value For Money14%

“Great deal”

Color10%

“The colors are vibrant”

Advertised Vs Actual Product6%

“As pictured”

Size-Overall6%

“a nice size. accurate in product description”

Shape/Style6%

“this adds a touch of style”

Design-Overall4%

“Cute Designs”

Ease Of Use4%

“Easy to use”

Gifting Purpose3%

“Cute Gift”

Durability3%

“These are durable costume pieces”

What buyers complain about

Size-Overall23%

“like it was not going to fit”

Durability12%

“Broke before I can even wear it”

Quality-Overall11%

“Poor Quality”

Value For Money5%

“not worth the money”

Strength3%

“Not stable”

Color3%

“not as colorful as they show”

Ease Of Use3%

“not usable”

Fastener Quality2%

“Clasps are cheap”

Locking Mechanism2%

“the pin doesnt lock in”

Precious Gemstone2%

“the pearls are not of good quality”

Top return reasons

Size-Overall38%

Quality-Overall10%

Advertised Vs Actual Product8%

Defective Material/Parts6%

Color6%

Functionality-Overall5%

Wrist Fit4%

Metal Authenticity4%

Material Quality2%

Value For Money2%

Common questions

Is brooches for women profitable to sell on Amazon United States?: The niche generates $669K/yr across 123 tracked products. 5 of 34 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Worth a look (57/100).
How competitive is the brooches for women niche?: 83 brands and 124 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 28% of demand.
What do buyers complain about in brooches for women?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.8%.
When does demand for brooches for women peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the brooches for women niche?: Listings span $1.34–$36.40; the average listing price is $10.33 (sweet spot $15–$100). The average incumbent carries 328 reviews — the moat a new listing must climb.