Brooches for Women

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $669K a year.

Searches, last 12 months

3.7M

Growth, 90 days vs prior 90

-14.5%

Conversion, latest week

1.8%

Market size, estimated

$669Ka year

Peak month

December1.6× the quietest month

Top search term

brooches and pins for women876K searches a year

Listings sell for $10.33 on average, from $1.34 to $36.40. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At $10.33 that is $3K to $5K a year per listing.

Average price

$10.33under the $15 to $100 sweet spot

Price range

$1.34–$36.40

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

2.8%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #2,527 within Brooches & Pins. It carries 328 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

98%

Out of stock, average day

1.7%

Average rank

#2,527in Brooches & Pins

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

328per listing

Listings tracked

123

34 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

34

Successful launches

5Amazon's first-year sales bar

Average brand age

33 months