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Britto

Fail

The top 5 brands take 100% of clicks, so Britto is a Fail.

Flapen Score
28
28 / 100
Ranks 16,160 of 16,930 Clothing, Shoes & Jewelry niches · −17 vs the category median of 45
Market size
$38K/yr109K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
89%top-5 click share · 4 brands · 13 sellers

Flapen Score

Britto against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Britto is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Britto market on Amazon at a glance

Shoppers on Amazon United States searched for Britto 109K times last year and spent an estimated $38K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
0.6%
Market size, estimated
$38Ka year
Peak month
December1.8× the quietest month
Top search term
britto34K searches a year

02 · Price

A sale here is worth $60.26.

Listings sell for $60.26 on average, from $22.78 to $209.47. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $60.26 that is $0 to $6K a year per listing.

Average price
$60.26inside the $15 to $100 sweet spot
Price range
$22.78–$209.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11,219 within Handbags & Shoulder Bags. It carries 98 reviews at 4.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
78%
Out of stock, average day
0.0%
Average rank
#11,219in Handbags & Shoulder Bags
Average rating
4.90 starsAmazon United States average 4.42 stars
Average reviews
98per listing
Listings tracked
9

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Britto products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 241%
  • Brand 310%
  • Brand 43%

Demand

Britto search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Britto search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • britto34K/yr
  • romero britto24K/yr
  • britto disney figurines15K/yr
  • disney britto8K/yr
  • britto art9K/yr
  • britto disney8K/yr
  • brito5K/yr
  • romero britto art5K/yr

Reviews and returns

What reviews say buyers love and hate about Britto

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Color”
50%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Tiny”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Britto questions

Answered from the same tracked data.