Britto
FailThe top 5 brands take 100% of clicks, so Britto is a Fail.
- Flapen Score
- 28 / 100Ranks 16,160 of 16,930 Clothing, Shoes & Jewelry niches · −17 vs the category median of 4528
- Market size
- $38K/yr109K searches / yr
- 90-day growth
- +6.5%search demand this quarter
- Competition
- 89%top-5 click share · 4 brands · 13 sellers
Flapen Score
Britto against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Britto is stronger. Inside it, weaker.
Market
The Britto market on Amazon at a glance
Shoppers on Amazon United States searched for Britto 109K times last year and spent an estimated $38K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 28 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- +6.5%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $38Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- britto34K searches a year
02 · Price
A sale here is worth $60.26.
Listings sell for $60.26 on average, from $22.78 to $209.47. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $60.26 that is $0 to $6K a year per listing.
- Average price
- $60.26inside the $15 to $100 sweet spot
- Price range
- $22.78–$209.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11,219 within Handbags & Shoulder Bags. It carries 98 reviews at 4.90 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 78%
- Out of stock, average day
- 0.0%
- Average rank
- #11,219in Handbags & Shoulder Bags
- Average rating
- 4.90 starsAmazon United States average 4.42 stars
- Average reviews
- 98per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Britto products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cool Colorful Britto Abstract Blue Eye Artistic Design Tote Bag
- Price
- $24.61
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Britto Romero Mens Boxer Briefs with Artwork Pattern Colorful Landscape Abstract (Extra Large)
- Price
- $34.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago

Enesco Disney by Britto Lilo and Stitch Miniature Figurine 3.54 Inch Multicolor
- Price
- $26.41
- Rating
- 4.6/5
- Reviews
- 840
- Age
- 7y ago

Britto Ecoleather Wallet Eco Leather Slim Bifold with 6 Card Slots Colorful Art Print Design (Colorful Landscape)
- Price
- $79.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Britto Coloring Book for Adults & Teens Cute Animal Characters Easy Large-Print Pages Stress-Relief & Mindful Relaxation Art Therapy
- Price
- $22.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Trending
estimated 90-day click momentum
Britto Ecoleather Wallet Eco Leather Slim Bifold with 6 Card Slots Colorful Art Print Design (Colorful Landscape)
- Price
- $79.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Britto Romero Mens Boxer Briefs with Artwork Pattern Colorful Landscape Abstract (Extra Large)
- Price
- $34.47
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago

Enesco Disney Britto 101 Dalmatians Cruella de Vil Grinning Figurine 8.35 Inch Multicolor
- Price
- $87.47
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Cool Colorful Britto Abstract Blue Eye Artistic Design Tote Bag
- Price
- $24.61
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Colorful Britto Cats Sitting on a Fence Art Design Tote Bag
- Price
- $24.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Newest
by launch date
Britto Ecoleather Wallet Eco Leather Slim Bifold with 6 Card Slots Colorful Art Print Design (Colorful Landscape)
- Price
- $79.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Enesco Disney Britto 101 Dalmatians Cruella de Vil Grinning Figurine 8.35 Inch Multicolor
- Price
- $87.47
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Enesco Disney Britto Pluto with Dog Bowl 95th Anniversary Miniature Figurine 3.25 Inch Multicolor
- Price
- $32.48
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 11mo ago

Britto Coloring Book for Adults & Teens Cute Animal Characters Easy Large-Print Pages Stress-Relief & Mindful Relaxation Art Therapy
- Price
- $22.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Colorful Britto Cats Sitting on a Fence Art Design Tote Bag
- Price
- $24.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
13
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- Artistic Abstract Creations47%
- Britto41%
- Enesco10%
- Vibrant Cat Designs by Britto Lovers3%
Demand
Britto search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Britto search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- britto34K/yr
- romero britto24K/yr
- britto disney figurines15K/yr
- disney britto8K/yr
- britto art9K/yr
- britto disney8K/yr
- brito5K/yr
- romero britto art5K/yr
Reviews and returns
What reviews say buyers love and hate about Britto
We read the reviews and the return reasons for every product selling here.
“Tiny”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Britto questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









