Is brighton earrings profitable to sell on Amazon United States?

The niche generates $185K/yr across 25 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Skip it (45/100).

How competitive is the brighton earrings niche?

18 brands and 41 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in brighton earrings?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.8%.

When does demand for brighton earrings peak?

Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the brighton earrings niche?

Listings span $11.00–$92.04; the average listing price is $35.41 (sweet spot $15–$100). The average incumbent carries 1,005 reviews — the moat a new listing must climb.

brighton earrings

Skip it

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Avg price

Incredible$35.41

avg listing price — sweet spot $15–$100

Price range

Great$11.00–$92.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Review moat

Good1,004.72

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.8%

return rate — above 5% kills the launch gate

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$185K

$185K/yr · 828K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, brighton earrings is a $185K/yr Amazon United States market (828K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

brighton earrings market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $177K–$212K; units × avg price
Conversion rate: 0.6%
Avg BSR: #3,876
Page quality: 0%
Prime: 72%
Sponsored: 64%
Out of stock: 18.4%
Avg brand age: 41 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

57%

Top 20: 94%

Open market

26%

KAIYIDAN20%
Brighton14%
Hapour14%
LeCalla11%
kate spade new york7%
Betsey Johnson7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top brighton earrings search terms

brighton jewelry for women298K/yr +12.4%0.1% conv.
brighton jewelry122K/yr +12.6%0.1% conv.
brighton110K/yr -14.5%0.1% conv.
brighton earrings for women69K/yr -7.8%0.2% conv.
brighton earrings42K/yr -8.1%0.2% conv.
brighton necklaces for women35K/yr -4.7%0.1% conv.
brighton clearance33K/yr +11.8%0.1% conv.
brighton jewelry for women clearance25K/yr -3.2%0.1% conv.
brighton clearance jewelry26K/yr +5.4%0.1% conv.
brighton necklace17K/yr -9.8%0.3% conv.

All search terms

Top brighton earrings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Boho Earrings for Women Dangling Geometric Dangle Earrings Trendy Vintage Multicolored Handmade Brighton Vacation Drop Earrings Jewelry Birthday Gifts.

KAIYIDAN$13.134.5★23 rev

Hapour Vintage Filigree 925 Sterling Silver Oval Small Hoop Earrings for Women Fashion Flower Dainty Huggie Hoops Hypoallergenic Trendy Jewelry Birthday Gift

Hapour$17.344.1★384 rev

LeCalla 925 Sterling Silver Celtic Knot Earrings | Two-Tone Jewelry | Lightweight Celtic-Knot Leverback Drop Dangle Earring for Women - 35mm

LeCalla$32.274.5★670 rev

Betsey Johnson Woven Heart Layered Necklace

Betsey Johnson$31.314.4★5,636 rev

Silpada Thoreau Multi-Strand Bead Necklace in Sterling Silver 16 inches

Silpada$92.044.4★306 rev

Newest

by launch date

Brighton Dazzling Love petite TURQUOISE TEAL heart necklace

Brighton$32.340 rev

5mo ago

Brighton Crystal Passage Round Blue Silver Necklace $98 NWT

Brighton$33.903 rev

5mo ago

Teardrop Earrings for Women 18K Gold Plated Dangle Hoop Earrings

Belle Brighton$12.1199 rev

9mo ago

IEFWELL S925 Sterling Silver Chain Necklace for Women - 1.5mm Satellite Bead Chains Necklace Hypoallergenic Dainty Sturdy Womens Chain Necklaces 18 Inches Birthday Jewelry Valentines Gifts

IEFWELL$13.46202 rev

10mo ago

Krudan 925 Sterling Silver Byzantine Bracelet for Women Chunky Bracelets Handmade Jewelry Gifts for Her (length 7.5 inches)

Krudan$33.62207 rev

11mo ago

What buyers say about brighton earrings

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good quality jewelry”

Value For Money13%

“Great purchase for the money”

Size-Overall11%

“Fits well”

Color9%

“color is pretty”

Advertised Vs Actual Product7%

“As advertised”

Shape/Style5%

“Great style”

Gifting Purpose5%

“Great for a gift as well”

Weight Light4%

“They are lighter than expected”

Comfort-Overall3%

“Comfortable”

Durability2%

“Very durable”

What buyers complain about

Size-Overall19%

“Smaller than expected”

Durability12%

“Broke after first wear”

Quality-Overall11%

“Low quality”

Color9%

“Color not as pictured/advertised”

Advertised Vs Actual Product6%

“Not anything like the pictures”

Metal Authenticity6%

“Doubt this is sterling silver”

Value For Money6%

“overpriced”

Strength4%

“cheap and flimsy”

Weight Heavy3%

“Very pretty and a little heavier than expected”

Fastener Quality3%

“The clasps on a few of the bracelets can be challenging to put on”

Top return reasons

Size-Overall50%

Wrist Fit7%

Advertised Vs Actual Product7%

Quality-Overall6%

Metal Authenticity5%

Color4%

Weight Heavy2%

Defective Material/Parts2%

Shape/Style2%

Wrong Dimensions2%

Common questions

Is brighton earrings profitable to sell on Amazon United States?: The niche generates $185K/yr across 25 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Skip it (45/100).
How competitive is the brighton earrings niche?: 18 brands and 41 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in brighton earrings?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.8%.
When does demand for brighton earrings peak?: Demand peaks in Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the brighton earrings niche?: Listings span $11.00–$92.04; the average listing price is $35.41 (sweet spot $15–$100). The average incumbent carries 1,005 reviews — the moat a new listing must climb.