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Brighton Earrings

Fail

Buyers convert on only 0.6% of searches, so Brighton Earrings is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$185K/yr828K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
57%top-5 click share · 18 brands · 41 sellers

Flapen Score

Brighton Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brighton Earrings is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brighton Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for Brighton Earrings 828K times last year and spent an estimated $185K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 828K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.

Searches, last 12 months
828K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
0.6%
Market size, estimated
$185Ka year
Peak month
December3.9× the quietest month
Top search term
brighton jewelry for women298K searches a year

02 · Price

A sale here is worth $35.41.

Listings sell for $35.41 on average, from $11.00 to $92.04. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $35.41 that is $0 to $4K a year per listing.

Average price
$35.41inside the $15 to $100 sweet spot
Price range
$11.00–$92.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #3,876 within Earrings. It carries 1,005 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
72%
Out of stock, average day
18.4%
Average rank
#3,876in Earrings
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,005per listing
Listings tracked
25

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Brighton Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

41

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

57%

Top 20: 94%

Open market

26%

  • Brand 120%
  • Brand 214%
  • Brand 314%
  • Brand 411%
  • Brand 57%
  • Brand 67%

Demand

Brighton Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Brighton Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brighton jewelry for women298K/yr
  • brighton jewelry122K/yr
  • brighton110K/yr
  • brighton earrings for women69K/yr
  • brighton earrings42K/yr
  • brighton necklaces for women35K/yr
  • brighton clearance33K/yr
  • brighton jewelry for women clearance25K/yr
  • brighton clearance jewelry26K/yr
  • brighton necklace17K/yr

Reviews and returns

What reviews say buyers love and hate about Brighton Earrings

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Brighton Earrings questions

Answered from the same tracked data.