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Bride Robe

Maybe

Products sell for $23.25 on average, inside the sweet spot. But an estimated 7.9% of orders come back, so Bride Robe is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$394K/yr1.3M searches / yr
90-day growth
+11.5%search demand this quarter
Competition
25%top-5 click share · 31 brands · 40 sellers

Flapen Score

Bride Robe against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bride Robe is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bride Robe market on Amazon at a glance

Shoppers on Amazon United States searched for Bride Robe 1.3M times last year and spent an estimated $394K. The top 5 brands take 58% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $394K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+11.5%
Conversion, latest week
1.3%
Market size, estimated
$394Ka year
Peak month
September2.1× the quietest month
Top search term
bride robe338K searches a year

02 · Price

A sale here is worth $23.25.

Listings sell for $23.25 on average, from $8.04 to $53.17. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $23.25 that is $6K to $12K a year per listing.

Average price
$23.25inside the $15 to $100 sweet spot
Price range
$8.04–$53.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
7.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #905 within Sleep & Lounge. It carries 1,359 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#905in Sleep & Lounge
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
1,359per listing
Listings tracked
75

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Bride Robe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

31 flat

Sellers

40

Top-5 brand share

58%

Top 20: 92%

Top-5 click share

25%

Top 20: 56%

Open market

38%

  • Brand 115%
  • Brand 214%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 64%

Demand

Bride Robe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Search terms

Top Bride Robe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bride robe338K/yr
  • bridal robe223K/yr
  • white robe203K/yr
  • bride robe for wedding day132K/yr
  • bridal robe for wedding day93K/yr
  • white robe bridal40K/yr
  • white silk robe38K/yr
  • white bridal robe32K/yr
  • white satin robe31K/yr
  • wedding robe28K/yr

Reviews and returns

What reviews say buyers love and hate about Bride Robe

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
7.9%of orders come back
“Small”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bride Robe questions

Answered from the same tracked data.