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Breitling Watches for Men

Fail

Products sell for $963.51 on average, outside the sweet spot, so Breitling Watches for Men is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$1.1M/yr1.3M searches / yr
90-day growth
-3.3%search demand this quarter
Competition
37%top-5 click share · 23 brands · 98 sellers

Flapen Score

Breitling Watches for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Breitling Watches for Men is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Breitling Watches for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Breitling Watches for Men 1.3M times last year and spent an estimated $1.1M. The top 5 brands take 67% of clicks. Demand peaks in May. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
0.1%
Market size, estimated
$1.1Ma year
Peak month
May1.8× the quietest month
Top search term
breitling watches for men240K searches a year

02 · Price

A sale here is worth $963.51.

Listings sell for $963.51 on average, from $19.95 to $21831.98. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $963.51 that is $0 to $96K a year per listing.

Average price
$963.51above the $15 to $100 sweet spot
Price range
$19.95–$21831.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$96K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #2,303 within Watches. It carries 3,756 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
85%
Out of stock, average day
18.6%
Average rank
#2,303in Watches
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
3,756per listing
Listings tracked
52

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Breitling Watches for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

98

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

37%

Top 20: 71%

Open market

29%

  • Brand 129%
  • Brand 215%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Breitling Watches for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.8×

Search terms

Top Breitling Watches for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • breitling watches for men240K/yr
  • versace watches for men202K/yr
  • hublot watches for men141K/yr
  • patek philippe145K/yr
  • gucci watches for men103K/yr
  • reloj versace para hombre74K/yr
  • ferragamo watch men69K/yr
  • maserati watches for men31K/yr
  • breitling watch40K/yr
  • vacheron constantin watches for men32K/yr

Reviews and returns

What reviews say buyers love and hate about Breitling Watches for Men

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Durability”
5.0%of orders come back
“broke after 1 week”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Breitling Watches for Men questions

Answered from the same tracked data.