Is brawl stars profitable to sell on Amazon United States?

The niche generates $126K/yr across 21 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Skip it (38/100).

How competitive is the brawl stars niche?

6 brands and 15 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in brawl stars?

Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 4.7%.

When does demand for brawl stars peak?

Demand peaks in Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the brawl stars niche?

Listings span $9.85–$66.79; the average listing price is $35.51 (sweet spot $15–$100). The average incumbent carries 46 reviews — the moat a new listing must climb.

brawl stars

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Review moat

Incredible46.24

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$35.51

avg listing price — sweet spot $15–$100

Price range

Great$9.85–$66.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+6.0%

90-day search growth — must beat 0% to launch

Market size

Okay$126K

$126K/yr · 823K searches

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, brawl stars is a $126K/yr Amazon United States market (823K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

Floafers41%
P.M.I.31%
BRAWL STARS25%
Generic1%
SUBSONIC1%
Cinereplicas1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.6×

Open Trend

All search terms

Top brawl stars products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Floafers Unisex X Brawl Stars Spike Slide Green Mens 10 Womens 12 Medium

Floafers$63.975.0★1 rev

Brawl Stars P.M.I Blindbag Collectible Figure - 1 Pack (S1) (Random) (BRW2005)

BRAWL STARS$9.854.4★341 rev

Brawl Stars Mini Figures 12 Pack - Bundle with 12 Video Game Cupcake Topper Figurines Plus Stickers More | Brawl Stars Party Supplies Set for Boys Girls Kids

BRAWL STARS$40.793.8★8 rev

Floafers Unisex X Brawl Stars Spike Slide Green Mens 11 Womens 13 Medium

Floafers$60.965.0★1 rev

P.M.I. Brawl Stars Plush | 6-Inch Soft & Collectible Stuffed Toy | Plushie of Spike Crow Shelly or Poco (Random) | Official Licensed Brawler Plush Gift for Fans & Kids

P.M.I.$23.053.3★19 rev

Newest

by launch date

Brawl Stars Squishy Starr Drop Officially Licensed CINEREPLICAS

Cinereplicas$17.011 rev

3mo ago

Brawl Stars Mini Figures 12 Pack - Bundle with 12 Video Game Cupcake Topper Figurines Plus Stickers More | Brawl Stars Party Supplies Set for Boys Girls Kids

BRAWL STARS$40.798 rev

6mo ago

Brawl Stars Mini Figures 6 Pack - Bundle with 6 Video Game Cupcake Topper Figurines Plus Stickers More | Brawl Stars Party Supplies Set (Styles May Vary)

BRAWL STARS$23.963 rev

7mo ago

SUBSONIC - Brawl Stars Gaming Headset for Consoles PC Tablet Yellow

SUBSONIC$29.9518 rev

8mo ago

Floafers Unisex X Brawl Stars Spike Slide Green Mens 10 Womens 12 Medium

Floafers$63.971 rev

9mo ago

What buyers say about brawl stars

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall39%

“Excellent quality figures”

Advertised Vs Actual Product14%

“Product came just as described”

Fun/Entertainment Experience11%

“Great Toy”

Size-Overall7%

“True to size kid loved it”

Design-Overall4%

“Son loved the design”

Material Quality4%

“my kids loves this toys very good materials not cheap plastic”

Gifting Purpose4%

“Makes a perfect gift for any Brawl Stars fan”

Charging4%

“This is EXACTLY like the plushies that people are charging 300$ for”

Soft Feel4%

“soft”

Value For Money4%

“Good for price”

What buyers complain about

Value For Money42%

“They are priced a little hig”

Size-Overall17%

“very small”

Advertised Vs Actual Product17%

“Misleading”

Quality-Overall8%

“These toys are poorly made”

Top return reasons

Advertised Vs Actual Product46%

Size-Overall24%

Value For Money5%

Defective Material/Parts4%

Gifting Purpose3%

Color2%

Functionality-Overall2%

Shape/Style2%

Accuracy-Overall2%

Material Quality2%

Common questions

Is brawl stars profitable to sell on Amazon United States?: The niche generates $126K/yr across 21 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +6.0%. Flapen's verdict: Skip it (38/100).
How competitive is the brawl stars niche?: 6 brands and 15 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in brawl stars?: Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 4.7%.
When does demand for brawl stars peak?: Demand peaks in Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the brawl stars niche?: Listings span $9.85–$66.79; the average listing price is $35.51 (sweet spot $15–$100). The average incumbent carries 46 reviews — the moat a new listing must climb.

brawl stars

brawl stars market data

Competition & brand share

Demand & seasonality

Top brawl stars search terms