Brawl Stars
FailThe top 5 brands take 99% of clicks, so Brawl Stars is a Fail.
- Flapen Score
- 38 / 100Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 4538
- Market size
- $126K/yr823K searches / yr
- 90-day growth
- +6.0%search demand this quarter
- Competition
- 57%top-5 click share · 6 brands · 15 sellers
Flapen Score
Brawl Stars against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brawl Stars is stronger. Inside it, weaker.
Market
The Brawl Stars market on Amazon at a glance
Shoppers on Amazon United States searched for Brawl Stars 823K times last year and spent an estimated $126K. The top 5 brands take 99% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 823K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.
- Searches, last 12 months
- 823K
- Growth, 90 days vs prior 90
- +6.0%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $126Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- brawl stars570K searches a year
02 · Price
A sale here is worth $35.51.
Listings sell for $35.51 on average, from $9.85 to $66.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $35.51 that is $4K to $9K a year per listing.
- Average price
- $35.51inside the $15 to $100 sweet spot
- Price range
- $9.85–$66.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$9K
- Returns
- 4.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 30.2% of listings are out of stock. The average listing ranks #3,827 within Sandals. It carries 46 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 90%
- Out of stock, average day
- 30.2%
- Average rank
- #3,827in Sandals
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 46per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Brawl Stars products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 flat
Sellers
15
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
57%
Top 20: 99%
Open market
0%
- Brand 141%
- Brand 231%
- Brand 325%
- Brand 41%
- Brand 51%
- Brand 61%
- Open — no brand owns it (0%)
Demand
Brawl Stars search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.6×
Search terms
Top Brawl Stars search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brawl stars570K/yr
- brawl stars toys66K/yr
- brawl stars gift card33K/yr
- brawl stars game29K/yr
- brawl stars plush34K/yr
- brawl stars merch19K/yr
- brawl stars plushies10K/yr
- brawlstars14K/yr
- bralw stars11K/yr
- brawl star9K/yr
Reviews and returns
What reviews say buyers love and hate about Brawl Stars
We read the reviews and the return reasons for every product selling here.
“They are priced a little hig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brawl Stars questions
Answered from the same tracked data.









