brat shirt
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.07avg listing price — sweet spot $15–$100
Review moat
Great335.48avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.12–$32.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand
Returns
Bad8.2%return rate — above 5% kills the launch gate
Growth
Bad-23.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 94K searches
According to Flapen's Amazon United States niche tracking, brat shirt is a $10K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct. Verdict: Skip it — 33/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
brat shirt market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $21K–$26K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #42,015
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 79%
- Out of stock
- 5.4%
- Avg brand age
- 31 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
11
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
53%
Top 20: 93%
Open market
6%
- Charli XCX73%
- Cosplaya10%
- Legacy Avenue5%
- LIKSMU3%
- Brat 365 Party Green2%
- Brat Life2%
- Open — no brand owns it (7 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — -23.8% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 3.2×
Top brat shirt search terms
- brat shirt41K/yr
- charli xcx shirt24K/yr
- brat tshirt7K/yr
- brat t shirt5K/yr
- brat charli xcx shirt3K/yr
- brat top3K/yr
- brat shirt charli xcx8K/yr
- brat baby tee3K/yr
Top brat shirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Charli XCX Jealous of Me T-Shirt Green Medium
Charli XCX$23.504.9★14 rev
Charli XCX Scratched Out Brat T-Shirt Green Medium
Charli XCX$28.164.9★15 rev
Charli XCX Scratched Out Brat T-Shirt Black Medium
Charli XCX$26.164.9★15 rev
Charli XCX Scratched Out Brat T-Shirt Green 2X-Large
Charli XCX$24.954.9★15 rev
Cosplaya Neon Green Brat Crop Top for Womens - Women Mens Tee Shirts Babe Party Cosplay Halloween Costumes S
Cosplaya$19.904.4★34 rev
Newest
by launch dateCharli XCX Jealous of Me T-Shirt Green Medium
Charli XCX$23.5014 rev
Charli XCX Scratched Out Brat T-Shirt Green Medium
Charli XCX$28.1615 rev
Charli XCX Scratched Out Brat T-Shirt Black Medium
Charli XCX$26.1615 rev
Charli XCX Scratched Out Brat T-Shirt Green 2X-Large
Charli XCX$24.9515 rev
Charli XCX Im Your Number One T-Shirt Blue Medium
Charli XCX$22.737 rev
Trending
90-day click momentum
Charli XCX Scratched Out Brat Cropped T-Shirt White X-Large
Charli XCX$22.133.8★
Charli XCX Youre Just Looking At Me T-Shirt Yellow Large
Charli XCX$17.133.6★
Y2K brat Tshirt Meme Shirt Pink Rhinestone Text Baby tee Crop top Funny Shirt Womens Crop top Slim Fit Crop Top (Small)
Legacy Avenue$25.860.0★
Charli XCX Scratched Out Brat Cropped T-Shirt White Small
Charli XCX$24.863.8★
Charli XCX Scratched Out Brat Cropped T-Shirt White 2X-Large
Charli XCX$16.633.8★
What buyers say about brat shirt
What buyers praise and complain about, mined from review topics.What buyers love
“Fits great”
“Very soft”
“it is comfortable”
“Good quality”
“I will be purchasing this in several colors”
“Material is soft”
“Stretchy and soft”
“Looks the the picture”
“It was perfect for a night out”
“Good value”
What buyers complain about
“Odd fit”
“Once out of the packet the shirt has a terrible odor”
“Cheap material”
“Cheap cheap cheap”
“The strings also twist up super bad in the washer like past the point of repair”
“My only issue is that the pair I bought appear to be used”
“Not very comfortable”
“Broke first time opening & putting on”
“Fabric has already pilled after a couple of washes”
“Thicker than I expected”
Top return reasons
Common questions
- Is brat shirt profitable to sell on Amazon United States?
- The niche generates $10K/yr across 29 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -23.8%. Flapen's verdict: Skip it (33/100).
- How competitive is the brat shirt niche?
- 13 brands and 11 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in brat shirt?
- Top complaints mined from reviews: Size-Overall, Smell, Material Quality. The return rate is 8.2% — above our launch gate.
- When does demand for brat shirt peak?
- Demand peaks in Oct; the busiest month runs 3.2× the quietest.
- What does it cost to enter the brat shirt niche?
- Listings span $11.12–$32.93; the average listing price is $21.07 (sweet spot $15–$100). The average incumbent carries 335 reviews — the moat a new listing must climb.