Brandy Melville
MaybeThe top 5 brands take only 39% of clicks. But buyers convert on only 0.2% of searches, so Brandy Melville is a Maybe.
- Flapen Score
- 56 / 100Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 4556
- Market size
- $48K/yr1.8M searches / yr
- 90-day growth
- +7.5%search demand this quarter
- Competition
- 23%top-5 click share · 55 brands · 63 sellers
Flapen Score
Brandy Melville against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brandy Melville is stronger. Inside it, weaker.
Market
The Brandy Melville market on Amazon at a glance
Shoppers on Amazon United States searched for Brandy Melville 1.8M times last year and spent an estimated $48K. The top 5 brands take 39% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- +7.5%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $48Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- brandy melville984K searches a year
02 · Price
A sale here is worth $16.42.
Listings sell for $16.42 on average, from $7.71 to $55.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.42 that is $0 to $2K a year per listing.
- Average price
- $16.42inside the $15 to $100 sweet spot
- Price range
- $7.71–$55.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #2,603 within Tanks & Camis. It carries 519 reviews at 4.07 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 2.7%
- Average rank
- #2,603in Tanks & Camis
- Average rating
- 4.07 starsAmazon United States average 4.42 stars
- Average reviews
- 519per listing
- Listings tracked
- 104
04 · Newcomers
6 of last year's 27 launches cleared the first-year sales bar.
27 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 27
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Brandy Melville products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
55 rising
Sellers
63
Top-5 brand share
39%
Top 20: 79%
Top-5 click share
23%
Top 20: 54%
Open market
56%
- Brand 117%
- Brand 26%
- Brand 36%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Brandy Melville search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Brandy Melville search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brandy melville984K/yr
- brandy melville tops242K/yr
- brandy melville shorts78K/yr
- john galt clothing27K/yr
- stockholm clothes58K/yr
- brandy shorts26K/yr
- brandy tops19K/yr
- brandy dupes12K/yr
- brandy melville tank tops11K/yr
- brandy melville top10K/yr
Reviews and returns
What reviews say buyers love and hate about Brandy Melville
We read the reviews and the return reasons for every product selling here.
“Broke immediately”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Brandy Melville questions
Answered from the same tracked data.









