Is brandy melville profitable to sell on Amazon United States?

The niche generates $48K/yr across 104 tracked products. 6 of 27 products launched in the last 360 days are still selling. 90-day search growth is +7.5%. Flapen's verdict: Worth a look (56/100).

How competitive is the brandy melville niche?

55 brands and 63 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in brandy melville?

Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.0%.

When does demand for brandy melville peak?

Demand peaks in Aug–Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the brandy melville niche?

Listings span $7.71–$55.48; the average listing price is $16.42 (sweet spot $15–$100). The average incumbent carries 519 reviews — the moat a new listing must climb.

brandy melville

Worth a look

Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Competition

Great23%

top-5 click share — an open shelf

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great$7.71–$55.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.42

avg listing price — sweet spot $15–$100

Review moat

Good519.36

avg incumbent reviews — the moat a new listing must climb

Returns

Good3.0%

return rate — above 5% kills the launch gate

Growth

Okay+7.5%

90-day search growth — must beat 0% to launch

Market size

Bad$48K

$48K/yr · 1.8M searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, brandy melville is a $48K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

brandy melville market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $49K–$66K; units × avg price
Conversion rate: 0.2%
Avg BSR: #2,603
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 2.7%
Avg brand age: 28 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

55 rising

Sellers

Top-5 brand share

39%

Top 20: 79%

Top-5 click share

23%

Top 20: 54%

Open market

56%

EasyGala17%
KMBANGI6%
Beumissy6%
HeSaYep5%
Fjfsoo5%
Trendy Queen4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.5% search growth over the last 90 days.

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top brandy melville search terms

brandy melville984K/yr +3.6%0.1% conv.
brandy melville tops242K/yr +25.2%0.1% conv.
brandy melville shorts78K/yr +18.6%0.2% conv.
john galt clothing27K/yr +129.9%0.0% conv.
stockholm clothes58K/yr +0.3%0.0% conv.
brandy shorts26K/yr +30.7%0.2% conv.
brandy tops19K/yr +34.2%0.2% conv.
brandy dupes12K/yr +33.9%0.0% conv.
brandy melville tank tops11K/yr +11.6%0.1% conv.
brandy melville top10K/yr -2.4%0.1% conv.

All search terms

Top brandy melville products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HeSaYep Womens Fleece Lined Sweatpants Wide Leg Baggy High Waisted Sweat Pants Drawstring Lounge Trousers Y2K Straight Leg Sherpa Pants Navy Blue S

HeSaYep$29.134.3★899 rev

Women Y2K Crop Tops Deep V Neck Cap Sleeve Slim Fit Vintage Solid Color Fairy Grunge Going Out Tank Tops Streetwear(White S)

Fjfsoo$13.102.5★2 rev

Beumissy Womens Boat Neck Short Sleeve T-Shirts Y2K Cute Going Out Tops Summer Baby Tees(White Small)

Beumissy$13.274.2★246 rev

KMBANGI Women Fold Over Shorts Elastic Waist Y2k Lounge Shorts Foldover Cute Pajama Bottoms Soft Sleepwear(Basic Striped Black S)

KMBANGI$9.824.0★355 rev

Cioatin Women Y2K Sleeveless Striped Spaghetti Strap Crop Cami Tank Backless Slim Fit Aesthetic Going Out Tops Girls Pink

Cioatin$13.364.2★273 rev

Newest

by launch date

Women Y2K Crop Tops Deep V Neck Cap Sleeve Slim Fit Vintage Solid Color Fairy Grunge Going Out Tank Tops Streetwear(White S)

Fjfsoo$13.102 rev

6mo ago

EasyGala Womens Cotton Ribbed Knit Scoop Neck Short Sleeve Shirts Casual Cap Sleeve Tee Slim Fit T-Shirt Basic Summer Going Out Top 2026 Fashion Clothes Heather Grey Medium

EasyGala$11.77100 rev

10mo ago

EasyGala Womens Cotton Ribbed Knit Scoop Neck Short Sleeve Shirts Casual Cap Sleeve Tee Slim Fit T-Shirt Basic Summer Going Out Top 2026 Fashion Clothes Heather Grey Small

EasyGala$11.79100 rev

10mo ago

EasyGala Womens Cotton Lace Camisole Scoop Neck Sexy Cami Top Adjustable Strap Going Out Tops Y2K Summer Clothes Trendy Slim Fit Shirt Low Cut Fashion Sleeveless Tank Tops 2025 Light Heather Grey S

EasyGala$12.92167 rev

1y ago

Womens Summer Button Down Crop Tops Cap Sleeve Y2k Slim Fitted Shirts Babydoll Coquette Tops Blouse (White S)

MOBJVIY$16.9516 rev

1y ago

What buyers say about brandy melville

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall16%

“Extremely comfortable”

Size-Overall13%

“Flattering fit”

Quality-Overall13%

“Good quality shirt”

Value For Money7%

“Excellent value for money”

Soft Feel5%

“The texture is soft”

Color4%

“The color is accurate”

Shape/Style4%

“Cute style”

Advertised Vs Actual Product3%

“As advertised”

Material Quality3%

“breathable material”

Durability2%

“Being both breathable and durable, I would 100% recommend”

What buyers complain about

Durability35%

“Broke immediately”

Quality-Overall9%

“BAD QUALITY”

Size-Overall9%

“Runs a little big”

Strength5%

“Not very strong”

Material Quality4%

“Plastic material”

Thickness4%

“Thick”

Color2%

“They are very dark”

Comfort-Overall2%

“Not comfortable at all”

Value For Money2%

“Not a great value”

Stretchability/Expandability/Elasticity1%

“Not super stretchy”

Top return reasons

Size-Overall46%

Length9%

Shape/Style6%

Material Quality5%

Thin4%

Chest Fit3%