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Brandy Melville

Maybe

The top 5 brands take only 39% of clicks. But buyers convert on only 0.2% of searches, so Brandy Melville is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$48K/yr1.8M searches / yr
90-day growth
+7.5%search demand this quarter
Competition
23%top-5 click share · 55 brands · 63 sellers

Flapen Score

Brandy Melville against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Brandy Melville is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Brandy Melville market on Amazon at a glance

Shoppers on Amazon United States searched for Brandy Melville 1.8M times last year and spent an estimated $48K. The top 5 brands take 39% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
0.2%
Market size, estimated
$48Ka year
Peak month
August2.0× the quietest month
Top search term
brandy melville984K searches a year

02 · Price

A sale here is worth $16.42.

Listings sell for $16.42 on average, from $7.71 to $55.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.42 that is $0 to $2K a year per listing.

Average price
$16.42inside the $15 to $100 sweet spot
Price range
$7.71–$55.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #2,603 within Tanks & Camis. It carries 519 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.7%
Average rank
#2,603in Tanks & Camis
Average rating
4.07 starsAmazon United States average 4.42 stars
Average reviews
519per listing
Listings tracked
104

04 · Newcomers

6 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
27
Successful launches
6Amazon's first-year sales bar
Average brand age
28 months

Products

Top Brandy Melville products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.

$0$964$2K$3K$4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

55 rising

Sellers

63

Est. top-5 brand share

39%

Top 20: 79%

Est. top-5 click share

23%

Top 20: 54%

Open market

56%

  • EasyGala17%
  • KMBANGI6%
  • Beumissy6%
  • HeSaYep5%
  • Fjfsoo5%
  • Trendy Queen4%

Demand

Brandy Melville search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Brandy Melville search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • brandy melville984K/yr
  • brandy melville tops242K/yr
  • brandy melville shorts78K/yr
  • john galt clothing27K/yr
  • stockholm clothes58K/yr
  • brandy shorts26K/yr
  • brandy tops19K/yr
  • brandy dupes12K/yr
  • brandy melville tank tops11K/yr
  • brandy melville top10K/yr

Reviews and returns

What reviews say buyers love and hate about Brandy Melville

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Comfort-Overall”
35%of negative reviews mention “Durability”
3.0%of orders come back
“Broke immediately”
A buyer, on “Durability”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Brandy Melville questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data