brandy
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible49.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Price range
Great$9.59–$90.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$62.71avg listing price — sweet spot $15–$100
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Market size
Bad$95K$95K/yr · 160K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, brandy is a $95K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
brandy market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $188K–$251K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #1,155
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 12.4%
- Avg brand age
- 75 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Steve Madden95%
- LorAnn Oils5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Top brandy search terms
- brandy149K/yr
- brandy liquor8K/yr
- brandy alcohol4K/yr
Top brandy products on Amazon
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch dateWhat buyers say about brandy
What buyers praise and complain about, mined from review topics.What buyers love
“as a good smell”
“And this is the right size for the price”
“Used as instructed”
“I bought several different flavors and not disappointed”
“Mine lasts a while”
What buyers complain about
“The description says it does not contain alcohol”
“Very misleading”
“Medicine Taste”
Top return reasons
Common questions
- Is brandy profitable to sell on Amazon United States?
- The niche generates $95K/yr across 3 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the brandy niche?
- 2 brands and 15 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in brandy?
- Top complaints mined from reviews: Alcohol Content, Advertised Vs Actual Product, Taste-Overall. The return rate is 0.0%.
- When does demand for brandy peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the brandy niche?
- Listings span $9.59–$90.75; the average listing price is $62.71 (sweet spot $15–$100). The average incumbent carries 50 reviews — the moat a new listing must climb.