Bracelets
FailBuyers convert on only 1.3% of searches, so Bracelets is a Fail.
- Flapen Score
- 48 / 100Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 4548
- Market size
- $4.5M/yr24.4M searches / yr
- 90-day growth
- +12.5%search demand this quarter
- Competition
- 59%top-5 click share · 10 brands · 14 sellers
Flapen Score
Bracelets against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bracelets is stronger. Inside it, weaker.
Market
The Bracelets market on Amazon at a glance
Shoppers on Amazon United States searched for Bracelets 24.4M times last year and spent an estimated $4.5M. The top 5 brands take 90% of clicks. Demand peaks in Oct–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 24.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.5M a year.
- Searches, last 12 months
- 24.4M
- Growth, 90 days vs prior 90
- +12.5%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $4.5Ma year
- Peak month
- December2.0× the quietest month
- Top search term
- pavoi5.4M searches a year
02 · Price
A sale here is worth $14.53.
Listings sell for $14.53 on average, from $8.22 to $19.30. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 8,000 to 10,000 of them. At $14.53 that is $116K to $145K a year per listing.
- Average price
- $14.53under the $15 to $100 sweet spot
- Price range
- $8.22–$19.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $116K–$145K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Bracelets. It carries 7,150 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #34in Bracelets
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 7,150per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Bracelets products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gokeey Gold Cuff Bracelets for Women Trendy Waterproof 14K Gold Plated Chunky Gold Bangles Beaded Bracelet for Women Fashion Accessories Stackable Rope Forever Love Knot Infinity Paperclip Cuban Twist Bracelets Stack Set Bold Vintage Statement Jewelry
- Price
- $13.23
- Rating
- 4.5/5
- Reviews
- 1,712
- Age
- 1y ago

MPRAINBOW 18K Gold Plated Stainless Steel Womens Stackable Floral Bracelet Set Bangle Chain Non Tarnish Trendy Jewelry Gifts for Girlfriend Christmas Valentines Birthday White 3Pcs
- Price
- $17.66
- Rating
- 4.4/5
- Reviews
- 870
- Age
- 1y ago

PAVOI 14K Yellow Gold Plated Tennis Bracelets for Women - 3mm Cubic Zirconia Classic Gold Tennis Bracelets for Women and Men - Trendy CZ Jewelry Gifts - Size 7 Inches
- Price
- $19.30
- Rating
- 4.4/5
- Reviews
- 31,636
- Age
- 7y ago

PAVOI 14K Gold Plated Cross Necklace for Women | Cross Pendant | Gold Necklaces for Women
- Price
- $13.74
- Rating
- 4.4/5
- Reviews
- 6,794
- Age
- 7y ago

PAVOI 14K Yellow Gold Plated Tennis Bracelets for Women - 3mm Cubic Zirconia Classic Gold Tennis Bracelets for Women and Men - Trendy CZ Jewelry Gifts - Size 6.5 Inches
- Price
- $19.02
- Rating
- 4.4/5
- Reviews
- 31,636
- Age
- 7y ago
Trending
estimated 90-day click momentum
PAVOI Waterproof Link Ring - 14K Yellow Gold Plated Link Chain Ring for Women - Stackable Stainless Steel Thin Trendy Jewelry - Yellow Gold - Size 9
- Price
- $11.78
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 6mo ago

PAVOI Rhodium Plated Tennis Bracelets for Women - 3mm Cubic Zirconia Classic Gold Tennis Bracelets for Women and Men - Trendy CZ Jewelry Gifts - Size 7 Inches
- Price
- $17.79
- Rating
- 4.4/5
- Reviews
- 31,636
- Age
- 7y ago

PAVOI 14K Yellow Gold Plated Chunky Chain Adjustable Bracelet for Women | Stainless Steel Lightweight Weave Link Chain Bracelet
- Price
- $15.14
- Rating
- 4.5/5
- Reviews
- 364
- Age
- 2y ago

PAVOI 14K Yellow Gold Plated Square-Cut Cubic Zirconia Love Band - 3mm Stackable Rings for Women - Stacking Jewelry Gold Eternity Rings for Women Size 7
- Price
- $14.08
- Rating
- 4.3/5
- Reviews
- 3,737
- Age
- 6y ago

PAVOI Rhodium Plated Tennis Bracelets for Women - 3mm Cubic Zirconia Classic Gold Tennis Bracelets for Women and Men - Trendy CZ Jewelry Gifts - Size 6.5 Inches
- Price
- $17.73
- Rating
- 4.4/5
- Reviews
- 31,636
- Age
- 6y ago
Newest
by launch date
PAVOI Waterproof Link Ring - 14K Yellow Gold Plated Link Chain Ring for Women - Stackable Stainless Steel Thin Trendy Jewelry - Yellow Gold - Size 9
- Price
- $11.78
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 6mo ago

Gokeey Silver Cuff Bracelets for Women Dainty Silver Bangles Bracelets Set for Women Paperclip Link Chain Rope Beaded Tie Knot Bracelets Stack Chunky Jewelry
- Price
- $14.87
- Rating
- 4.4/5
- Reviews
- 353
- Age
- 1y ago

Gold Necklaces Bracelets Earring Set - 18K Gold Plated Flower Bracelet Chain Stainless Steel Non Tarnish Floral Pendant Stud Jewelry Sets Christmas Birthday Lucky Gift for Mom Wife Daughter Girlfriend
- Price
- $15.28
- Rating
- 4.6/5
- Reviews
- 283
- Age
- 1y ago

Gokeey Gold Cuff Bracelets for Women Trendy Waterproof 14K Gold Plated Chunky Gold Bangles Beaded Bracelet for Women Fashion Accessories Stackable Rope Forever Love Knot Infinity Paperclip Cuban Twist Bracelets Stack Set Bold Vintage Statement Jewelry
- Price
- $13.23
- Rating
- 4.5/5
- Reviews
- 1,712
- Age
- 1y ago

SHINUS BOHO 14K Gold Pearl Beaded Cross Bracelets Stack Set for Women Stretch Pink Beads Ball Jewelry Friendship Summer Vacation Outfit Trendy Stocking Stuff Birthday Gift
- Price
- $11.77
- Rating
- 4.6/5
- Reviews
- 394
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
14
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 97%
Open market
8%
- Gokeey36%
- PAVOI34%
- MPRAINBOW10%
- NEWITIN7%
- AICase3%
- Paxuan2%
- Open — no brand owns it (4 brands, 8%)
Demand
Bracelets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Bracelets search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pavoi5.4M/yr
- bracelets for women5.0M/yr
- bracelets3.9M/yr
- bracelet2.1M/yr
- gold jewelry set892K/yr
- jewelry sets for women992K/yr
- jewelry set1.2M/yr
- pulseras para mujer741K/yr
- womens bracelets770K/yr
- pavoi jewelry613K/yr
Reviews and returns
What reviews say buyers love and hate about Bracelets
We read the reviews and the return reasons for every product selling here.
“Diamond fell out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bracelets questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









