Bracelets
FailBuyers convert on only 1.3% of searches, so Bracelets is a Fail.
- Flapen Score
- 48 / 100Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 4548
- Market size
- $4.5M/yr24.4M searches / yr
- 90-day growth
- +12.5%search demand this quarter
- Competition
- 59%top-5 click share · 10 brands · 14 sellers
Flapen Score
Bracelets against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bracelets is stronger. Inside it, weaker.
Market
The Bracelets market on Amazon at a glance
Shoppers on Amazon United States searched for Bracelets 24.4M times last year and spent an estimated $4.5M. The top 5 brands take 90% of clicks. Demand peaks in Oct–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 24.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.5M a year.
- Searches, last 12 months
- 24.4M
- Growth, 90 days vs prior 90
- +12.5%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $4.5Ma year
- Peak month
- December2.0× the quietest month
- Top search term
- pavoi5.4M searches a year
02 · Price
A sale here is worth $14.53.
Listings sell for $14.53 on average, from $8.22 to $19.30. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 8,000 to 10,000 of them. At $14.53 that is $116K to $145K a year per listing.
- Average price
- $14.53under the $15 to $100 sweet spot
- Price range
- $8.22–$19.30
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- $116K–$145K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Bracelets. It carries 7,150 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #34in Bracelets
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 7,150per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Bracelets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
14
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
59%
Top 20: 97%
Open market
8%
- Brand 136%
- Brand 234%
- Brand 310%
- Brand 47%
- Brand 53%
- Brand 62%
- Open — no brand owns it (4 brands, 8%)
Demand
Bracelets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Bracelets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pavoi5.4M/yr
- bracelets for women5.0M/yr
- bracelets3.9M/yr
- bracelet2.1M/yr
- gold jewelry set892K/yr
- jewelry sets for women992K/yr
- jewelry set1.2M/yr
- pulseras para mujer741K/yr
- womens bracelets770K/yr
- pavoi jewelry613K/yr
Reviews and returns
What reviews say buyers love and hate about Bracelets
We read the reviews and the return reasons for every product selling here.
“Diamond fell out”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bracelets questions
Answered from the same tracked data.









