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Bra Straps

Fail

Shoppers spend an estimated $68K a year here, so Bra Straps is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$68K/yr202K searches / yr
90-day growth
+37.2%search demand this quarter
Competition
49%top-5 click share · 17 brands · 18 sellers

Flapen Score

Bra Straps against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bra Straps is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bra Straps market on Amazon at a glance

Shoppers on Amazon United States searched for Bra Straps 202K times last year and spent an estimated $68K. The top 5 brands take 70% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +37.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
+37.2%
Conversion, latest week
4.1%
Market size, estimated
$68Ka year
Peak month
May3.1× the quietest month
Top search term
bra straps107K searches a year

02 · Price

A sale here is worth $8.24.

Listings sell for $8.24 on average, from $5.08 to $22.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $8.24 that is $824 to $2K a year per listing.

Average price
$8.24under the $15 to $100 sweet spot
Price range
$5.08–$22.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$824–$2K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #36 within Lingerie. It carries 2,050 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#36in Lingerie
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
2,050per listing
Listings tracked
27

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Bra Straps products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

18

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

26%

  • Brand 132%
  • Brand 216%
  • Brand 312%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Bra Straps search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.1×

Search terms

Top Bra Straps search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bra straps107K/yr
  • bra strap30K/yr
  • tirantes para brasier12K/yr
  • replacement bra straps9K/yr
  • bra straps replacement10K/yr
  • adjustable bra straps5K/yr
  • tirantes de brasier7K/yr
  • thin bra straps4K/yr
  • wide bra straps5K/yr
  • bra strap replacement5K/yr

Reviews and returns

What reviews say buyers love and hate about Bra Straps

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Adhesion/Stickiness”
18%of negative reviews mention “Adhesion/Stickiness”
5.3%of orders come back
“Terrible Adhesion”
A buyer, on “Adhesion/Stickiness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bra Straps questions

Answered from the same tracked data.