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Bra Pads Inserts

Pass

Bra Pads Inserts scores 67 out of 100, a Pass. Shoppers spend an estimated $848K a year here, search demand grew +40.4% this quarter, and an estimated 3.1% of orders come back.

Flapen Score
67
67 / 100
Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +22 vs the category median of 45
Market size
$848K/yr1.5M searches / yr
90-day growth
+40.4%search demand this quarter
Competition
40%top-5 click share · 32 brands · 62 sellers

Flapen Score

Bra Pads Inserts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Bra Pads Inserts is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bra Pads Inserts market on Amazon at a glance

Shoppers on Amazon United States searched for Bra Pads Inserts 1.5M times last year and spent an estimated $848K. The top 5 brands take 47% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +40.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $848K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
+40.4%
Conversion, latest week
3.3%
Market size, estimated
$848Ka year
Peak month
June2.4× the quietest month
Top search term
bra inserts279K searches a year

02 · Price

A sale here is worth $17.04.

Listings sell for $17.04 on average, from $7.50 to $30.34. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At $17.04 that is $21K to $26K a year per listing.

Average price
$17.04inside the $15 to $100 sweet spot
Price range
$7.50–$30.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
$21K–$26K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #45 within Lingerie. It carries 4,090 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
1.6%
Average rank
#45in Lingerie
Average rating
4.17 starsAmazon United States average 4.42 stars
Average reviews
4,090per listing
Listings tracked
45

04 · Newcomers

13 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
13Amazon's first-year sales bar
Average brand age
39 months

Products

Top Bra Pads Inserts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

32 flat

Sellers

62

Top-5 brand share

47%

Top 20: 90%

Top-5 click share

40%

Top 20: 79%

Open market

48%

  • Brand 113%
  • Brand 212%
  • Brand 39%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Bra Pads Inserts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Bra Pads Inserts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bra inserts279K/yr
  • bra pads inserts211K/yr
  • bra pads147K/yr
  • bra inserts push up127K/yr
  • bra pads & breast enhancers87K/yr
  • push up bra inserts80K/yr
  • silicone bra inserts84K/yr
  • mastectomy bra inserts42K/yr
  • bra cups46K/yr
  • chicken cutlets bra insert47K/yr

Reviews and returns

What reviews say buyers love and hate about Bra Pads Inserts

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Adhesion/Stickiness”
27%of negative reviews mention “Adhesion/Stickiness”
3.1%of orders come back
“Terrible Adhesion”
A buyer, on “Adhesion/Stickiness”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Bra Pads Inserts questions

Answered from the same tracked data.