bra and panty set
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Great$18.26avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.71–$129.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,297.43avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Market size
Bad$64K$64K/yr · 1.1M searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, bra and panty set is a $64K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
bra and panty set market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $73K–$91K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #7,134
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 1.5%
- Avg brand age
- 42 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
39
Top-5 brand share
79%
Top 20: 96%
Top-5 click share
15%
Top 20: 39%
Open market
19%
- Avidlove46%
- Lilosy20%
- Aimedalis5%
- Foxiny4%
- Donnalla3%
- BEAUDRM3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.6×
Top bra and panty set search terms
- sexy bra and panty sets254K/yr
- bra and panty set263K/yr
- yellow lingerie106K/yr
- orange lingerie99K/yr
- womens chemises & negligees77K/yr
- womens exotic apparel84K/yr
- bridal lingerie set37K/yr
- crotchless lingerie set21K/yr
- sexy lingerie bodysuit19K/yr
- sexy lingerie crotchless25K/yr
Top bra and panty set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lilosy Sexy Cute Underwire Push Up Strappy Heart Embroidered Mesh Sheer Lingerie Set for Women Bachelorette See Through Bra and Panty 2 Piece Bow Light Blue Small
Lilosy$19.384.2★1,831 rev
Avidlove Women Leopard Print Bra and Panty Sets See Through 2 Piece Lingerie Set
Avidlove$12.614.4★241 rev
Avidlove Women Sexy Lingerie Set 3 Piece Bra and with Panty Lace Kimono Robe Sheer Sleepwear
Avidlove$23.714.5★1,459 rev
Avidlove Lingerie Set for Women Lace Bra and Panty Sets 2 Piece Lace Babydoll Outfits Black M
Avidlove$13.074.2★622 rev
Lilosy Sexy Leaf Floral Embroidered Mesh Sheer Belt Women Underwire Push Up Lingerie Set See Through Bra Panty 3 Piece Orange Medium
Lilosy$15.914.3★261 rev
Newest
by launch date
Avidlove Black Floral Lace Bra and Panty Set for Women Cutout Lingerie Sexy Outfits
Avidlove$15.7083 rev
Aimedalis Floral Mesh Embroidered Lingerie Sets For Women Sexy 2 Piece Underwire Matching Bra And Panty (White-pink M)
Aimedalis$11.1417 rev
Aimedalis Sexy Mesh Leopard Print Lingerie Sets For Women Cute Bra And Panty Sets For Women (Leopard M)
Aimedalis$11.9959 rev
Avidlove Women Leopard Print Bra and Panty Sets See Through 2 Piece Lingerie Set
Avidlove$12.61241 rev
Avidlove Lingerie for Women Lace Corset and Panty Outfits Garter Lingerie Sets Yellow M
Avidlove$18.341,302 rev
Trending
90-day click momentumAvidlove Black Floral Lace Bra and Panty Set for Women Cutout Lingerie Sexy Outfits
Avidlove$15.704.2★
Aimedalis Floral Mesh Embroidered Lingerie Sets For Women Sexy 2 Piece Underwire Matching Bra And Panty (White-pink M)
Aimedalis$11.144.4★
Lilosy Sexy Cute Underwire Push Up Strappy Heart Embroidered Mesh Sheer Lingerie Set for Women Bachelorette See Through Bra and Panty 2 Piece Bow Light Blue Small
Lilosy$19.384.2★
Lilosy Sexy Leaf Floral Embroidered Mesh Sheer Belt Women Underwire Push Up Lingerie Set See Through Bra Panty 3 Piece Orange Medium
Lilosy$15.914.3★
Donnalla Womens Lingerie Sexy Bra and Panty Sets Super Stretchy Lace Yellow Lingerie Two Piece Sheer Bralette Set
Donnalla$13.814.1★
What buyers say about bra and panty set
What buyers praise and complain about, mined from review topics.What buyers love
“Its not too tight”
“So comfortable”
“Very flattering”
“Excellent quality”
“great price”
“Its very soft”
“Pretty color”
“Beautiful as pictured”
“Material is soft”
“it stretches easily”
What buyers complain about
“Too tight”
“Poor Quality”
“The material isn't very soft either”
“It broke when I tried putting it on”
“Stretchy”
“Unfortunately my strap came malfunctioning”
“cheap cheap cheap”
“Itchy material cheaply made high DO NOT recommend”
“Should have looked at the reviews because its a pissy color yellow”
“the top doesnt drape down the front like shown in the picture”
Top return reasons
Common questions
- Is bra and panty set profitable to sell on Amazon United States?
- The niche generates $64K/yr across 131 tracked products. 2 of 28 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (45/100).
- How competitive is the bra and panty set niche?
- 32 brands and 39 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in bra and panty set?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 4.8%.
- When does demand for bra and panty set peak?
- Demand peaks in Oct; the busiest month runs 1.6× the quietest.
- What does it cost to enter the bra and panty set niche?
- Listings span $5.71–$129.78; the average listing price is $18.26 (sweet spot $15–$100). The average incumbent carries 1,297 reviews — the moat a new listing must climb.