Boys Winter Hat

Shoppers searched for this 941K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -89.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months

941K

Growth, 90 days vs prior 90

-89.7%

Conversion, latest week

1.4%

Market size, estimated

$174Ka year

Peak month

December53.2× the quietest month

Top search term

kids winter hat189K searches a year

Listings sell for $13.49 on average, from $3.62 to $28.03. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $13.49 that is $3K to $7K a year per listing.

Average price

$13.49under the $15 to $100 sweet spot

Price range

$3.62–$28.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$3K–$7K

Returns

3.9%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #207 within Accessories. It carries 5,519 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

99%

Out of stock, average day

1.6%

Average rank

#207in Accessories

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

5,519per listing

Listings tracked

98

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months