Boys Winter Coat

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -74.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

-74.5%

Conversion, latest week

0.3%

Market size, estimated

$273Ka year

Peak month

December21.5× the quietest month

Top search term

boys jacket290K searches a year

Listings sell for $26.67 on average, from $8.52 to $48.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $26.67 that is $3K to $7K a year per listing.

Average price

$26.67inside the $15 to $100 sweet spot

Price range

$8.52–$48.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

8.9%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #971 within Clothing. It carries 2,740 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

8.6%

Average rank

#971in Clothing

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

2,740per listing

Listings tracked

99

26 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

26

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months