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Boys White Button Down Shirt Short Sleeve

Fail

Shoppers spend an estimated $23K a year here, so Boys White Button Down Shirt Short Sleeve is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$23K/yr133K searches / yr
90-day growth
+62.0%search demand this quarter
Competition
23%top-5 click share · 24 brands · 42 sellers

Flapen Score

Boys White Button Down Shirt Short Sleeve against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boys White Button Down Shirt Short Sleeve is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys White Button Down Shirt Short Sleeve market on Amazon at a glance

Shoppers on Amazon United States searched for Boys White Button Down Shirt Short Sleeve 133K times last year and spent an estimated $23K. The top 5 brands take 84% of clicks. Demand peaks in Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +62.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
+62.0%
Conversion, latest week
1.2%
Market size, estimated
$23Ka year
Peak month
August5.5× the quietest month
Top search term
french toast boys uniform shirts94K searches a year

02 · Price

A sale here is worth $14.76.

Listings sell for $14.76 on average, from $5.72 to $39.05. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $14.76 that is $0 to $1K a year per listing.

Average price
$14.76under the $15 to $100 sweet spot
Price range
$5.72–$39.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
8.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #952 within Clothing. It carries 5,273 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
99%
Out of stock, average day
1.8%
Average rank
#952in Clothing
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
5,273per listing
Listings tracked
96

04 · Newcomers

1 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Boys White Button Down Shirt Short Sleeve products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

24 rising

Sellers

42

Top-5 brand share

84%

Top 20: 99%

Top-5 click share

23%

Top 20: 57%

Open market

13%

  • Brand 158%
  • Brand 210%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (18 brands, 13%)

Demand

Boys White Button Down Shirt Short Sleeve search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26JulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug · busiest ÷ quietest = 5.5×

Search terms

Top Boys White Button Down Shirt Short Sleeve search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • french toast boys uniform shirts94K/yr
  • boys white dress shirt short sleeve7K/yr
  • boys white button down shirt short sleeve7K/yr
  • boys white short sleeve dress shirt4K/yr
  • french toast boys7K/yr
  • french toast boys uniform8K/yr
  • boys french toast uniform shirts4K/yr
  • french toast boys shirts2K/yr

Reviews and returns

What reviews say buyers love and hate about Boys White Button Down Shirt Short Sleeve

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
8.9%of orders come back
“It doesnt even come close to fitting”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Boys White Button Down Shirt Short Sleeve questions

Answered from the same tracked data.