Skip to content

Boys Vest

Fail

Buyers convert on only 0.6% of searches, so Boys Vest is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$78K/yr621K searches / yr
90-day growth
-29.8%search demand this quarter
Competition
44%top-5 click share · 24 brands · 31 sellers

Flapen Score

Boys Vest against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boys Vest is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Vest market on Amazon at a glance

Shoppers on Amazon United States searched for Boys Vest 621K times last year and spent an estimated $78K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 621K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
621K
Growth, 90 days vs prior 90
-29.8%
Conversion, latest week
0.6%
Market size, estimated
$78Ka year
Peak month
December5.4× the quietest month
Top search term
boys vest143K searches a year

02 · Price

A sale here is worth $20.23.

Listings sell for $20.23 on average, from $6.54 to $50.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.23 that is $0 to $2K a year per listing.

Average price
$20.23inside the $15 to $100 sweet spot
Price range
$6.54–$50.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #60 within Clothing. It carries 2,742 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
11.4%
Average rank
#60in Clothing
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,742per listing
Listings tracked
42

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Boys Vest products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

31

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

44%

Top 20: 76%

Open market

35%

  • Brand 122%
  • Brand 218%
  • Brand 38%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Boys Vest search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Boys Vest search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys vest143K/yr
  • kids vest63K/yr
  • vest for boys46K/yr
  • toddler vest77K/yr
  • boys suit vest16K/yr
  • vest for kids20K/yr
  • boys vest suit13K/yr
  • black vest boys15K/yr
  • boys black vest18K/yr
  • boys dress vest14K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Vest

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Functionality-Overall”
4.4%of orders come back
“Doesnt do its job”
A buyer, on “Functionality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Boys Vest questions

Answered from the same tracked data.