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Boys Valentines Day Shirt

Fail

Demand is soft, at -98.5% this quarter, so Boys Valentines Day Shirt is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$19K/yr1.2M searches / yr
90-day growth
-98.5%search demand this quarter
Competition
37%top-5 click share · 18 brands · 19 sellers

Flapen Score

Boys Valentines Day Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boys Valentines Day Shirt is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Valentines Day Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Boys Valentines Day Shirt 1.2M times last year and spent an estimated $19K. The top 5 brands take 57% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -98.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-98.5%
Conversion, latest week
0.1%
Market size, estimated
$19Ka year
Top search term
boys valentines day shirt79K searches a year

02 · Price

A sale here is worth $18.48.

Listings sell for $18.48 on average, from $6.49 to $27.26. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $18.48 that is $2K to $5K a year per listing.

Average price
$18.48inside the $15 to $100 sweet spot
Price range
$6.49–$27.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #24,105 within Button-Down Shirts. It carries 699 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#24,105in Button-Down Shirts
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
699per listing
Listings tracked
29

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Boys Valentines Day Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

18 rising

Sellers

19

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

37%

Top 20: 84%

Open market

36%

  • Brand 116%
  • Brand 214%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Boys Valentines Day Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Black Friday '24Spike '25Spike '26OctNovDecJanFebMarAprOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 689.7× · 11 of 12 months tracked

Search terms

Top Boys Valentines Day Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys valentines day shirt79K/yr
  • boys valentines shirt247K/yr
  • heart shirt men9K/yr
  • valentines shirts for boys30K/yr
  • toddler boy valentines shirt91K/yr
  • valentines day shirts for boys21K/yr
  • valentines day shirt boys41K/yr
  • boy valentine shirt37K/yr
  • mens heart shirt9K/yr
  • valentine shirts for boys44K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Valentines Day Shirt

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
43%of negative reviews mention “Size-Overall”
4.9%of orders come back
“Purchased two, they were a little too large on me”
A buyer, on “Size-Overall”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Boys Valentines Day Shirt questions

Answered from the same tracked data.