boys under armour pants
Skip itSoft demand (-56.5% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$27.44avg listing price — sweet spot $15–$100
Price range
Great$8.83–$60.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$234K$234K/yr · 861K searches
Review moat
Okay2,855.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad11.7%return rate — above 5% kills the launch gate
Growth
Bad-56.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, boys under armour pants is a $234K/yr Amazon United States market (861K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
boys under armour pants market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $274K–$343K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #351
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 82%
- Out of stock
- 2.9%
- Avg brand age
- 40 months
- Avg seller age
- 122 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
206
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
16%
Top 20: 40%
Open market
6%
- adidas38%
- Nike26%
- Under Armour16%
- PURE CHAMP12%
- New Balance2%
- Real Essentials1%
- Open — no brand owns it (16 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -56.5% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.1×
Top boys under armour pants search terms
- adidas pants boys57K/yr
- boys adidas pants72K/yr
- boys under armour pants84K/yr
- nike pants boys56K/yr
- boys nike sweatpants127K/yr
- adidas boys pants33K/yr
- nike sweatpants boys71K/yr
- boys nike pants53K/yr
- under armour pants boys34K/yr
- under armour boys pants42K/yr
Top boys under armour pants products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
adidas Iconic Tricot Jogger Training Pants
adidas$16.594.7★17,540 rev
PURE CHAMP 3Pk Boys Sweatpants Fleece Athletic Workout Kids Clothes Boys Joggers with Zipper Pocket and Drawstring Size 4-20(SET1 Size 8)
PURE CHAMP$36.484.2★5,020 rev
Under Armour Boys Brawler 3.0 Tapered Pants (001) Black / / White Youth Large
Under Armour$21.834.7★607 rev
Adidas Boys Everyday Trainer Pants Loose Fit Tapered at The Ankle Black Medium Regular
adidas$17.804.7★2,244 rev
Nike Kids Club Fleece Joggers Black/White Medium
Nike$35.294.7★292 rev
Newest
by launch date
Nike Kids Sportswear Club Fleece Loose Pants Dark Grey Heather/Base Grey/White Large
Nike$39.234 rev
Nike Kids Sportswear Loose Open-Hem Pants Black/White Medium
Nike$45.6212 rev
adidas Boys 3-Stripe Jogger Pants | 100% Polyester Athletic Training Pants with Elastic Waistband Black with Red M (10/12)
adidas$21.62117 rev
Nike Kids Multi Knit Pants Black/Black/White Large
Nike$35.6313 rev
Nike Kids Multi Knit Pants Black/Black/White Medium
Nike$36.8113 rev
Trending
90-day click momentumNike Kids Sportswear Club Fleece Loose Pants Dark Grey Heather/Base Grey/White Large
Nike$39.235.0★
Nike Kids Sportswear Loose Open-Hem Pants Black/White Medium
Nike$45.624.2★
adidas Boys Big Tapered Trainer Pant Black XL+ (18/20 Plus)
adidas$18.514.7★
adidas Big Kid Straight-Leg 3-Stripe Track Pant 18-20 Husky Iconic Grey Five
adidas$16.914.7★
PURE CHAMP 3 Pack Boys Sweatpants Mesh Lightweight Kids Clothes with Zipper Pockets Active Quick-Dry Boys Pants Sizes 4-20 (Set 1 Size X-Large)
PURE CHAMP$35.144.1★
What buyers say about boys under armour pants
What buyers praise and complain about, mined from review topics.What buyers love
“Fit As Expected”
“Decent quality, fairly true to size”
“are very comfortable”
“Material is very comfortable”
“The pants fit well and are soft”
“Worth the money”
“they've been great for keeping him warm”
“Love the zipper pockets”
“This is a durable”
“Is as advertized”
What buyers complain about
“Runs very small”
“Poorly made”
“So disappointed because it seemed like quality material”
“unfortunately they pill all over almost immediately quickly”
“Didnt hold up”
“thin”
“they are a little bit baggy in the waist”
“the zippers on the pockets suck”
“about 1/2-1 didn't get sewn”
“They aren't real thick”
Top return reasons
Common questions
- Is boys under armour pants profitable to sell on Amazon United States?
- The niche generates $234K/yr across 146 tracked products. 5 of 23 products launched in the last 360 days are still selling. 90-day search growth is -56.5%. Flapen's verdict: Skip it (38/100).
- How competitive is the boys under armour pants niche?
- 22 brands and 206 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in boys under armour pants?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 11.7% — above our launch gate.
- When does demand for boys under armour pants peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.1× the quietest.
- What does it cost to enter the boys under armour pants niche?
- Listings span $8.83–$60.51; the average listing price is $27.44 (sweet spot $15–$100). The average incumbent carries 2,856 reviews — the moat a new listing must climb.