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Boys Swimwear Sets

Maybe

The top 5 products take only 13% of clicks. But buyers convert on only 1.0% of searches, so Boys Swimwear Sets is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$66K/yr336K searches / yr
90-day growth
+38.2%search demand this quarter
Competition
13%top-5 click share · 52 brands · 52 sellers

Flapen Score

Boys Swimwear Sets against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boys Swimwear Sets is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Swimwear Sets market on Amazon at a glance

Shoppers on Amazon United States searched for Boys Swimwear Sets 336K times last year and spent an estimated $66K. The top 5 brands take 46% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +38.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
336K
Growth, 90 days vs prior 90
+38.2%
Conversion, latest week
1.0%
Market size, estimated
$66Ka year
Peak month
June10.2× the quietest month
Top search term
boys swimwear sets63K searches a year

02 · Price

A sale here is worth $19.66.

Listings sell for $19.66 on average, from $8.95 to $31.81. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.66 that is $0 to $2K a year per listing.

Average price
$19.66inside the $15 to $100 sweet spot
Price range
$8.95–$31.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #49 within Clothing. It carries 1,403 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#49in Clothing
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,403per listing
Listings tracked
196

04 · Newcomers

28 of last year's 81 launches cleared the first-year sales bar.

81 products launched here in the last 12 months. 28 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
81
Successful launches
28Amazon's first-year sales bar
Average brand age
32 months

Products

Top Boys Swimwear Sets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 13% of clicks, no more. An open shelf where new products get seen.

$0$661$1K$2K$3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

52 rising

Sellers

52

Est. top-5 brand share

46%

Top 20: 82%

Est. top-5 click share

13%

Top 20: 33%

Open market

50%

  • The Children's Place16%
  • Sylfairy12%
  • LUCKYLI11%
  • Stadupimry4%
  • Aisyee4%
  • Ghteas3%

Demand

Boys Swimwear Sets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 10.2×

Search terms

Top Boys Swimwear Sets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • boys swimwear sets63K/yr
  • boys swim trunks and shirt28K/yr
  • boys rash guard swim set30K/yr
  • boys swim sets21K/yr
  • boys swim set size 10-1220K/yr
  • boys swim set size 820K/yr
  • boys swim trunks with rash guard18K/yr
  • boys bathing suit set14K/yr
  • boys swim set size 14-1615K/yr
  • boys swim set size 614K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Swimwear Sets

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
42%of negative reviews mention “Size-Overall”
3.6%of orders come back
“pants are too big”
A buyer, on “Size-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Boys Swimwear Sets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data