boys swimwear sets
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (1.0%) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great$19.66avg listing price — sweet spot $15–$100
Price range
Good$8.95–$31.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+38.2%90-day search growth — must beat 0% to launch
Review moat
Good1,402.57avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$66K$66K/yr · 336K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, boys swimwear sets is a $66K/yr Amazon United States market (336K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 54/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
boys swimwear sets market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $59K–$79K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 3.9%
- Avg brand age
- 32 months
- Avg seller age
- 142 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
52 rising
Sellers
52
Top-5 brand share
46%
Top 20: 82%
Top-5 click share
13%
Top 20: 33%
Open market
50%
- The Children's Place16%
- Sylfairy12%
- LUCKYLI11%
- Stadupimry4%
- Aisyee4%
- Ghteas3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +38.2% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 10.2×
Top boys swimwear sets search terms
- boys swimwear sets63K/yr
- boys swim trunks and shirt28K/yr
- boys rash guard swim set30K/yr
- boys swim sets21K/yr
- boys swim set size 10-1220K/yr
- boys swim set size 820K/yr
- boys swim trunks with rash guard18K/yr
- boys bathing suit set14K/yr
- boys swim set size 14-1615K/yr
- boys swim set size 614K/yr
Top boys swimwear sets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Childrens Place Boys Short Sleeve Rashguard and Swim Trunk 2-Piece Set Bubbly Blue Medium
The Children's Place$22.544.7★739 rev
Boys Rash Guard Swim Set with Swim Trunks Bathing Suit Long Sleeve Swim Shirt Quick Dry Swimsuit Kids Gamepad Swimwear Size 10-12
Sylfairy$18.864.7★419 rev
LUCKYLI Boys Swim Set UPF50+ Long Sleeve Zip Shirt & Swim Trunks 4-Way Stretch Quick Dry Beachwear for Swim Lessons Beach & Water Parkfor Toddler Little Boys 4Y-12Y Black
LUCKYLI$21.324.5★35 rev
Amazon Essentials Unisex Babies x Sofia Grainge Baby Boys and Toddlers Long Sleeve Rashguard and Shorts Set Ivory Navy Even Stripe 0-3 Months
Amazon Essentials$21.534.7★66 rev
LUCKYLI Boys Swim Set UPF50+ Long Sleeve Zip Shirt & Swim Trunks 4-Way Stretch Quick Dry Beachwear for Swim Lessons Beach & Water Parkfor Toddler Little Boys 4Y-12Y Black
LUCKYLI$21.284.5★35 rev
Newest
by launch dateAmazon Essentials Unisex Babies x Sofia Grainge Baby Boys and Toddlers Long Sleeve Rashguard and Shorts Set Ivory Navy Even Stripe 0-3 Months
Amazon Essentials$21.5366 rev
Simple Joys by Carters Baby and Toddler Boys 2-Piece Swimsuit Trunk and Rashguard
Simple Joys by Carter's$18.8945,021 rev
LUCKYLI Boys Swim Set UPF50+ Long Sleeve Zip Shirt & Swim Trunks 4-Way Stretch Quick Dry Beachwear for Swim Lessons Beach & Water Parkfor Toddler Little Boys 4Y-12Y Black
LUCKYLI$21.3235 rev
LUCKYLI Boys Swim Set UPF50+ Long Sleeve Zip Shirt & Swim Trunks 4-Way Stretch Quick Dry Beachwear for Swim Lessons Beach & Water Parkfor Toddler Little Boys 4Y-12Y Black
LUCKYLI$21.2835 rev
LUCKYLI Boys Swim Set UPF 50+ Long Sleeve Swim Shirt & Trunks with Sun Hat Sublimation Print 4-Way Stretch Quick Dry for Beach Surfing & Water Park for Toddler Little Boys 4-12Y Orange
LUCKYLI$21.3620 rev
Trending
90-day click momentumLUCKYLI Boys Swim Set UPF 50+ Long Sleeve Swim Shirt & Trunks with Sun Hat Sublimation Print 4-Way Stretch Quick Dry for Beach Surfing & Water Park for Toddler Little Boys 4-12Y Orange
LUCKYLI$21.364.5★
Amazon Essentials Unisex Babies x Sofia Grainge Baby Boys and Toddlers Long Sleeve Rashguard and Shorts Set Ivory Navy Even Stripe 0-3 Months
Amazon Essentials$21.534.7★
LUCKYLI Boys Swim Set UPF50+ Long Sleeve Zip Shirt & Swim Trunks 4-Way Stretch Quick Dry Beachwear for Swim Lessons Beach & Water Parkfor Toddler Little Boys 4Y-12Y Black
LUCKYLI$21.324.5★
LUCKYLI Boys Swim Set UPF50+ Long Sleeve Zip Shirt & Swim Trunks 4-Way Stretch Quick Dry Beachwear for Swim Lessons Beach & Water Parkfor Toddler Little Boys 4Y-12Y Black
LUCKYLI$21.194.5★
The Childrens Place Boys Short Sleeve Rashguard and Swim Trunk 2-Piece Set Tie Dye Yellow Small
The Children's Place$19.214.7★
What buyers say about boys swimwear sets
What buyers praise and complain about, mined from review topics.What buyers love
“True To Size”
“Good Quality and came in 1 day”
“Vibrant colors”
“So comfortable”
“Sturdy material”
“Great value”
“My son loves the dino design”
“they are exactly as pictured”
“soft to touch”
“My son loves the sporty look, and its great for both pool days and beach outings”
What buyers complain about
“pants are too big”
“cheaply made”
“Color was way off”
“slightly thin”
“Cheap material”
“seems expensive without coupon”
“they dont last”
“Swim trunks have no liner”
“say it hurts”
“The sleeves are a bit short”
Top return reasons
Common questions
- Is boys swimwear sets profitable to sell on Amazon United States?
- The niche generates $66K/yr across 196 tracked products. 28 of 81 products launched in the last 360 days are still selling. 90-day search growth is +38.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the boys swimwear sets niche?
- 52 brands and 52 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in boys swimwear sets?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 3.6%.
- When does demand for boys swimwear sets peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 10.2× the quietest.
- What does it cost to enter the boys swimwear sets niche?
- Listings span $8.95–$31.81; the average listing price is $19.66 (sweet spot $15–$100). The average incumbent carries 1,403 reviews — the moat a new listing must climb.