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Boys Swim Shirt

Maybe

Search demand grew +116.6% this quarter. But buyers convert on only 1.2% of searches, so Boys Swim Shirt is a Maybe.

Filters Trending
Flapen Score
55
55 / 100
Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$231K/yr1.6M searches / yr
90-day growth
+116.6%search demand this quarter
Competition
22%top-5 click share · 25 brands · 26 sellers

Flapen Score

Boys Swim Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boys Swim Shirt is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Swim Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Boys Swim Shirt 1.6M times last year and spent an estimated $231K. The top 5 brands take 75% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +116.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $231K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+116.6%
Conversion, latest week
1.2%
Market size, estimated
$231Ka year
Peak month
June11.7× the quietest month
Top search term
boys swim shirt317K searches a year

02 · Price

A sale here is worth $12.26.

Listings sell for $12.26 on average, from $6.83 to $26.74. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $12.26 that is $3K to $6K a year per listing.

Average price
$12.26under the $15 to $100 sweet spot
Price range
$6.83–$26.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #53 within Clothing. It carries 1,206 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#53in Clothing
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,206per listing
Listings tracked
79

04 · Newcomers

5 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
5Amazon's first-year sales bar
Average brand age
37 months

Products

Top Boys Swim Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

26

Top-5 brand share

75%

Top 20: 98%

Top-5 click share

22%

Top 20: 55%

Open market

21%

  • Brand 138%
  • Brand 221%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Boys Swim Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 11.7×

Search terms

Top Boys Swim Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys swim shirt317K/yr
  • rash guard for boys214K/yr
  • boys rash guard192K/yr
  • swim shirts for boys149K/yr
  • boys rash guard short sleeve96K/yr
  • toddler swim shirt61K/yr
  • toddler rash guard boy76K/yr
  • boys rash guard long sleeve84K/yr
  • boys rash guard shirts48K/yr
  • kids rash guard49K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Swim Shirt

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
4.6%of orders come back
“maybe a tad tight”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Boys Swim Shirt questions

Answered from the same tracked data.