boys swim set
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but weak search conversion (0.9%) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$20.06avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Great$9.90–$31.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+41.6%90-day search growth — must beat 0% to launch
Review moat
Good1,137.25avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Market size
Okay$170K$170K/yr · 929K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, boys swim set is a $170K/yr Amazon United States market (929K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 55/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
boys swim set market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $160K–$201K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 5.0%
- Avg brand age
- 34 months
- Avg seller age
- 145 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
34
Top-5 brand share
56%
Top 20: 89%
Top-5 click share
25%
Top 20: 56%
Open market
41%
- The Children's Place19%
- LUCKYLI11%
- Sylfairy11%
- Amazon Essentials9%
- Stadupimry5%
- Love Wood3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +41.6% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 9.1×
Top boys swim set search terms
- boys swim set523K/yr
- boy swim set78K/yr
- boys swimwear sets63K/yr
- boys swim trunks and shirt28K/yr
- boys rash guard swim set30K/yr
- boys swim sets21K/yr
- boys swim set size 10-1220K/yr
- boys swim set size 820K/yr
- boys swim trunks with rash guard18K/yr
- boys swimming set13K/yr
Top boys swim set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Unisex Babies x Sofia Grainge Baby Boys and Toddlers Long Sleeve Rashguard and Shorts Set Ivory Navy Even Stripe 0-3 Months
Amazon Essentials$21.534.7★66 rev
The Childrens Place Boys Short Sleeve Rashguard and Swim Trunk 2-Piece Set Bubbly Blue Medium
The Children's Place$22.544.7★739 rev
Boys Rash Guard Swim Set with Swim Trunks Bathing Suit Long Sleeve Swim Shirt Quick Dry Swimsuit Kids Gamepad Swimwear Size 10-12
Sylfairy$18.864.7★419 rev
The Childrens Place Boys Short Sleeve Rashguard and Swim Trunk 2-Piece Set Tie Dye Yellow Small
The Children's Place$19.214.7★739 rev
Boys Two Piece Rash Guard and Swim Trunks Outfit Set Kids Short Sleeve Swimsuit
Stadupimry$19.874.6★455 rev
Newest
by launch date
Boys Rash Guard Swim Set with Swim Trunks Bathing Suit Short Sleeve Swim Shirt Quick Dry Swimsuit Kids Swimwear Orange Palm Tree (Size 8)
SeaKKO$19.2541 rev
Amazon Essentials Unisex Babies x Sofia Grainge Baby Boys and Toddlers Long Sleeve Rashguard and Shorts Set Ivory Navy Even Stripe 0-3 Months
Amazon Essentials$21.5366 rev
Simple Joys by Carters Baby and Toddler Boys 2-Piece Swimsuit Trunk and Rashguard
Simple Joys by Carter's$18.8945,021 rev
LUCKYLI Boys Swim Set UPF50+ Long Sleeve Zip Shirt & Swim Trunks 4-Way Stretch Quick Dry Beachwear for Swim Lessons Beach & Water Parkfor Toddler Little Boys 4Y-12Y Black
LUCKYLI$21.3235 rev
LUCKYLI Boys Swim Set UPF50+ Long Sleeve Zip Shirt & Swim Trunks 4-Way Stretch Quick Dry Beachwear for Swim Lessons Beach & Water Parkfor Toddler Little Boys 4Y-12Y Black
LUCKYLI$21.2835 rev
Trending
90-day click momentum
The Childrens Place Boys Short Sleeve Rashguard and Swim Trunk 2-Piece Set Sea Sharks Large
The Children's Place$14.844.7★
Amazon Essentials Unisex Babies x Sofia Grainge Baby Boys and Toddlers Long Sleeve Rashguard and Shorts Set Ivory Navy Even Stripe 0-3 Months
Amazon Essentials$21.534.7★
LUCKYLI Boys Swim Set UPF 50+ Long Sleeve Swim Shirt & Trunks with Sun Hat Sublimation Print 4-Way Stretch Quick Dry for Beach Surfing & Water Park for Toddler Little Boys 4-12Y Orange
LUCKYLI$21.364.5★
LUCKYLI Boys Swim Set UPF50+ Long Sleeve Zip Shirt & Swim Trunks 4-Way Stretch Quick Dry Beachwear for Swim Lessons Beach & Water Parkfor Toddler Little Boys 4Y-12Y Black
LUCKYLI$21.324.5★
The Childrens Place Boys Short Sleeve Rashguard and Swim Trunk 2-Piece Set Tie Dye Yellow Small
The Children's Place$19.214.7★
What buyers say about boys swim set
What buyers praise and complain about, mined from review topics.What buyers love
“fit as listed”
“Good Quality and came in 1 day”
“the color is vibrant”
“very comfortable”
“Nice material”
“Good value”
“they are exactly as pictured”
“This boys swim set is a solid option for active kids”
“In real use, it dries fairly quickly and seems comfortable enough for swimming, splashing, and the usual full-tilt kid nonsense”
“The fabric is soft and comfortable, it feels like the material is great quality”
What buyers complain about
“Run Large”
“not the best quality”
“Material is very odd”
“seems expensive without coupon”
“Just because it has a tie doesnt make it smaller waist”
“somewhat thin”
“My son was getting a rash with other suits that did not have the undershorts”
“the sleeves were too short”
“I personally misread the description”
“It appears to have been previously used”
Top return reasons
Common questions
- Is boys swim set profitable to sell on Amazon United States?
- The niche generates $170K/yr across 77 tracked products. 11 of 32 products launched in the last 360 days are still selling. 90-day search growth is +41.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the boys swim set niche?
- 34 brands and 34 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in boys swim set?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.4%.
- When does demand for boys swim set peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 9.1× the quietest.
- What does it cost to enter the boys swim set niche?
- Listings span $9.90–$31.32; the average listing price is $20.06 (sweet spot $15–$100). The average incumbent carries 1,137 reviews — the moat a new listing must climb.