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Boys Sweater

Fail

Demand is soft, at -64.5% this quarter, so Boys Sweater is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$73K/yr956K searches / yr
90-day growth
-64.5%search demand this quarter
Competition
17%top-5 click share · 39 brands · 116 sellers

Flapen Score

Boys Sweater against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boys Sweater is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Sweater market on Amazon at a glance

Shoppers on Amazon United States searched for Boys Sweater 956K times last year and spent an estimated $73K. The top 5 brands take 70% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 956K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -64.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
956K
Growth, 90 days vs prior 90
-64.5%
Conversion, latest week
0.4%
Market size, estimated
$73Ka year
Peak month
December36.2× the quietest month
Top search term
boys sweater330K searches a year

02 · Price

A sale here is worth $20.18.

Listings sell for $20.18 on average, from $7.42 to $52.21. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $20.18 that is $0 to $2K a year per listing.

Average price
$20.18inside the $15 to $100 sweet spot
Price range
$7.42–$52.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
10.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #983 within Clothing. It carries 2,104 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
15.2%
Average rank
#983in Clothing
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,104per listing
Listings tracked
155

04 · Newcomers

1 of last year's 45 launches cleared the first-year sales bar.

45 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
45
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Boys Sweater products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

39 rising

Sellers

116

Top-5 brand share

70%

Top 20: 94%

Top-5 click share

17%

Top 20: 44%

Open market

27%

  • Brand 130%
  • Brand 218%
  • Brand 312%
  • Brand 45%
  • Brand 55%
  • Brand 63%

Demand

Boys Sweater search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 36.2×

Search terms

Top Boys Sweater search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys sweater330K/yr
  • boys sweaters136K/yr
  • sweaters for boys60K/yr
  • sweater for boys61K/yr
  • boy sweater59K/yr
  • sudadera nio10K/yr
  • sueter para nios de 12 a14 anos14K/yr
  • sweater boys23K/yr
  • kids sweaters boys18K/yr
  • boys dress sweater22K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Sweater

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Size-Overall”
10.9%of orders come back
“Runs a bit small”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Boys Sweater questions

Answered from the same tracked data.