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Boys Socks

Maybe

The top 5 products take only 14% of clicks. But demand is soft, at -8.3% this quarter, so Boys Socks is a Maybe.

Flapen Score
62
62 / 100
Top 3% of 16,930 Clothing, Shoes & Jewelry niches · +17 vs the category median of 45
Market size
$3.4M/yr6.1M searches / yr
90-day growth
-8.3%search demand this quarter
Competition
14%top-5 click share · 45 brands · 145 sellers

Flapen Score

Boys Socks against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boys Socks is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Socks market on Amazon at a glance

Shoppers on Amazon United States searched for Boys Socks 6.1M times last year and spent an estimated $3.4M. The top 5 brands take 46% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 6.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.

Searches, last 12 months
6.1M
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
4.3%
Market size, estimated
$3.4Ma year
Peak month
December2.4× the quietest month
Top search term
boys socks1.7M searches a year

02 · Price

A sale here is worth $13.06.

Listings sell for $13.06 on average, from $6.96 to $28.85. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 1,500 to 2,000 of them. At $13.06 that is $20K to $26K a year per listing.

Average price
$13.06under the $15 to $100 sweet spot
Price range
$6.96–$28.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
1,500–2,000
Revenue per listing a year
$20K–$26K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #542 within Clothing. It carries 3,824 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#542in Clothing
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
3,824per listing
Listings tracked
185

04 · Newcomers

10 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
23
Successful launches
10Amazon's first-year sales bar
Average brand age
46 months

Products

Top Boys Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

45 rising

Sellers

145

Top-5 brand share

46%

Top 20: 87%

Top-5 click share

14%

Top 20: 37%

Open market

47%

  • Brand 111%
  • Brand 210%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Boys Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Boys Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys socks1.7M/yr
  • kids socks1.0M/yr
  • boys socks 10-12 years old453K/yr
  • boys socks 6-8 years old396K/yr
  • kids socks 6-8 years old244K/yr
  • boys socks 8-10 years old204K/yr
  • boy socks217K/yr
  • socks for boys257K/yr
  • calcetines para nios158K/yr
  • socks for boys 10-12 years157K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Socks

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Big for size”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Boys Socks questions

Answered from the same tracked data.