boys shorts
Launch itA $1.5M/yr market growing +66.7% this quarter with returns at 5.6% — clears our launch bar.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$22.65avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Market size
Great$1.5M$1.5M/yr · 4.8M searches
Price range
Great$8.90–$43.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+66.7%90-day search growth — must beat 0% to launch
Returns
Okay5.6%return rate — above 6% kills the launch gate
Review moat
Okay3,784.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, boys shorts is a $1.5M/yr Amazon United States market (4.8M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Mar–Apr–May–Jun–Jul–Aug. Verdict: Launch it — 65/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 80K–100K
- avg 750–1,000/product
- Revenue / yr
- $1.8M–$2.3M
- units × avg price
- Launch success
- 65%
- 22 of 34 new (360d)
- Conversion rate
- 1.4%
- Avg BSR
- #326
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 2.6%
- Avg brand age
- 41 months
- Avg seller age
- 127 days
Competition
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
79
Top-5 brand share
48%
Top 20: 94%
Top-5 click share
21%
Top 20: 46%
Open market
46%
- The Children's Place19%
- Amazon Essentials9%
- MLYENX7%
- Tuliara6%
- ANHDM6%
- Under Armour6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +66.7% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 4.1×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 120 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MLYENX 5 Pack Boys Athletic Shorts Active Performance Youth Kids Basketball Shorts Quick Dry with Elastic Waist Pockets
MLYENX$26.834.7★1,053 rev
Real Essentials 5 Pack: Boys Mesh Basketball Athletic Shorts with Pockets Teen Kids Youth Quick Dry Soccer Running Gym L (12-14)
Real Essentials$27.224.5★29,413 rev
Amazon Essentials x Sofia Grainge Baby Boys Pull-On Knit French Terry Shorts Pack of 2 Beach/Navy 4T
Amazon Essentials$15.564.7★219 rev
BALENNZ 5 Pack Boys Athletic Shorts Kids Youth Quick Dry Active Performance Basketball Shorts with Pockets Elastic Waistband Large
BALENNZ$27.524.6★2,160 rev
ANHDM Boys Athletic Shorts Quick Dry Sport Shorts Lightweight Running Shorts with Zipper Pockets (Pack of 2) B/Khaki&Grey Blue 13-14T
ANHDM$23.564.7★656 rev
Newest
by launch date
adidas Unisex-Kids Entrada26 Shorts Black/White Medium
adidas$11.87302 rev
Amazon Essentials x Sofia Grainge Baby Boys Pull-On Knit French Terry Shorts Pack of 2 Beach/Navy 4T
Amazon Essentials$15.56219 rev
Amazon Essentials Unisex Babies x Sofia Grainge Unisex Baby Toddlers & Big Kids Pull-on Cotton Twill Shorts Pale Blue Beach Small
Amazon Essentials$15.5262 rev
Reebok 3 Pack: Boys Dry Fit Athletic Shorts w/Side Taping - Active Quick Dry Running Basketball Soccer Short for Kids Teens- Set 2 L (12-14)
Reebok$27.56259 rev
Reebok 4 Pack: Boys Athletic Mesh Shorts Basketball Soccer Running Gym Sports Workout Shorts Kids Teens Youth (618)- Set 2 L (12-14)
Reebok$30.7236 rev
Trending
90-day click momentum
Reebok 4 Pack: Boys Dry Fit Athletic Shorts - Kids Teens Youth Active Running Basketball Soccer Workout Short Size 6-18- Set 2 L (12-14)
Reebok$30.474.2★
Tuliara 5 Pack Boys Athletic Shorts Mesh Running Shorts Quick Dry for Teen Kids Basketball Soccer Sport Drawstring Waist Set A L
Tuliara$25.094.7★
PURE CHAMP Boys Athletic Shorts 3 Pack Active Boys Shorts Youth Kids Elastic Waist with Zipper Pockets Toddler-18 (Set 1 Size 2X-Large)
PURE CHAMP$32.394.4★
The Childrens Place boys Pull On Jogger Shorts Fin Gray/Flax/Tidal 12
The Children's Place$25.544.7★
The Childrens Place Boys Pull on Cargo Shorts Flax/Sandwash/Tidal/Washed Black 4 Pack 5
The Children's Place$33.424.7★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“fit as expected”
“Good Quality”
“Good deal”
“They are comfortable and breathable”
“Great Material”
“convenient pockets”
“These Under Armour shorts are lightweight”
“Colors were as shown”
“Soft yet silky”
“Durable and affordable”
What buyers complain about
“Too long”
“a little thin”
“material is cheap”
“they are so cheaply made”
“the waistband comes loose”
“Thin material”
“Inaccurate color and size”
“The zippers on the pockets are a bit odd”
“too long”
“The white and cream colors are a bit see through”
Top return reasons
Common questions
- Is boys shorts profitable to sell on Amazon United States?
- The niche generates $1.5M/yr across 120 tracked products. 22 of 34 products launched in the last 360 days are still selling. 90-day search growth is +66.7%. Flapen's verdict: Launch it (65/100).
- How competitive is the boys shorts niche?
- 35 brands and 79 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in boys shorts?
- Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 5.6%.
- When does demand for boys shorts peak?
- Demand peaks in Mar–Apr–May–Jun–Jul–Aug; the busiest month runs 4.1× the quietest.
- What does it cost to enter the boys shorts niche?
- Listings span $8.90–$43.41; the average listing price is $22.65 (sweet spot $15–$100). The average incumbent carries 3,784 reviews — the moat a new listing must climb.
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