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49

boys shoes size 11

Skip it

High returns (8.4%) — this niche doesn't clear our bar today.

Market size 39Growth 27Conversion 15Competition 96Returns 13Price range 88Avg price 95Brand share 85Review moat 32Quality gap 28

Competition

Incredible17%

top-5 click share — an open shelf

Avg price

Incredible$30.14

avg listing price — sweet spot $15–$100

Price range

Great$11.83–$50.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Market size

Okay$199K

$199K/yr · 565K searches

Review moat

Okay3,339.75

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad8.4%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, boys shoes size 11 is a $199K/yr Amazon United States market (565K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Mar–Oct. Verdict: Skip it — 49/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

boys shoes size 11 market data

Units sold / yr
8K–10K
avg 0–100/product
Revenue / yr
$241K–$301K
units × avg price
Conversion rate
1.2%
Avg BSR
#254
Page quality
0%
Prime
100%
Sponsored
68%
Out of stock
8.1%
Avg brand age
38 months
Avg seller age
128 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

40 rising

Sellers

68

Top-5 brand share

50%

Top 20: 88%

Top-5 click share

17%

Top 20: 42%

Open market

45%

  • Under Armour23%
  • KUBUA9%
  • adidas7%
  • TOEDNNQI7%
  • Skechers5%
  • Nike5%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — +1.5% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct · busiest ÷ quietest = 2.0×

Top boys shoes size 11 search terms

  • boys shoes size 1172K/yr
  • size 11 boys shoes39K/yr
  • girls under armour shoes42K/yr
  • boys size 11 shoes34K/yr
  • 11c shoes boys31K/yr
  • toddler under armour shoes32K/yr
  • boy shoes size 1130K/yr
  • under armour toddler shoes26K/yr
  • boys shoes size 1029K/yr
  • under armour girls shoes24K/yr
All search terms

Top boys shoes size 11 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$4K4%$8K6%$12K8%$16K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about boys shoes size 11

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“Fits as expected”

Comfort-Overall14%

“Cute and comfy”

Quality-Overall12%

“They seem like quality shoes especially for the price”

Value For Money6%

“Worth it”

Durability6%

“still look brand new”

Weight Light6%

“Lightweight”

Ease Of Use5%

“Easy”

Exercise/Sports Suitability4%

“My son walks great in them”

Shape/Style3%

“the style is cute”

Color3%

“Comfortable and colorful”

What buyers complain about

Size-Overall20%

“Too big”

Durability19%

“Falling apart after just ONE WEEK”

Quality-Overall17%

“Very cheaply made”

Product Condition2%

“Received an obviously used pair of shoes, with dirt on the soles and no tags”

Grippers/Spikes/Cleats2%

“not rubber so there is no grip to them they are slippery”

Hard Feel2%

“He is extremely hard on shoes”

Advertised Vs Actual Product2%

“False advertisement”

Feet Fit1%

“Runs small for wide feet”

Value For Money1%

“Such a bummer for the price of shoe for a 4 year old”

Stiffness1%

“The shoe itself looks stiff”

Top return reasons

Size-Overall37%
Feet Fit33%
Length12%
Width8%
Advertised Vs Actual Product2%
Color1%
Product Condition1%
Quality-Overall1%
Comfort-Overall1%
Material Quality1%

Common questions

Is boys shoes size 11 profitable to sell on Amazon United States?
The niche generates $199K/yr across 121 tracked products. 7 of 18 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (49/100).
How competitive is the boys shoes size 11 niche?
40 brands and 68 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in boys shoes size 11?
Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 8.4% — above our launch gate.
When does demand for boys shoes size 11 peak?
Demand peaks in Mar–Oct; the busiest month runs 2.0× the quietest.
What does it cost to enter the boys shoes size 11 niche?
Listings span $11.83–$50.50; the average listing price is $30.14 (sweet spot $15–$100). The average incumbent carries 3,340 reviews — the moat a new listing must climb.