Boys Shirts
MaybeThe top 5 products take only 15% of clicks. But buyers convert on only 0.9% of searches, so Boys Shirts is a Maybe.
- Flapen Score
- 58 / 100Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 4558
- Market size
- $534K/yr3.0M searches / yr
- 90-day growth
- +19.3%search demand this quarter
- Competition
- 15%top-5 click share · 83 brands · 91 sellers
Flapen Score
Boys Shirts against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boys Shirts is stronger. Inside it, weaker.
Market
The Boys Shirts market on Amazon at a glance
Shoppers on Amazon United States searched for Boys Shirts 3.0M times last year and spent an estimated $534K. The top 5 brands take 33% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $534K a year.
- Searches, last 12 months
- 3.0M
- Growth, 90 days vs prior 90
- +19.3%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $534Ka year
- Peak month
- August3.7× the quietest month
- Top search term
- boys tshirts322K searches a year
02 · Price
A sale here is worth $20.05.
Listings sell for $20.05 on average, from $6.22 to $39.14. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At $20.05 that is $2K to $5K a year per listing.
- Average price
- $20.05inside the $15 to $100 sweet spot
- Price range
- $6.22–$39.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 3.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #130 within Clothing. It carries 2,736 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 5.7%
- Average rank
- #130in Clothing
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 2,736per listing
- Listings tracked
- 195
04 · Newcomers
15 of last year's 60 launches cleared the first-year sales bar.
60 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 60
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Boys Shirts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NebuKinex 6 Pack Boys Athletic Shirts Youth Kids Quick Dry Moisture Wicking UPF 50+ Short Sleeve Active Performance T-Shirts M
- Price
- $25.47
- Rating
- 4.7/5
- Reviews
- 263
- Age
- 1y ago

Hanes Boys Originals Crewneck Undershirts Pack Stretch Cotton Black & Assorted 5-Pack
- Price
- $17.25
- Rating
- 4.7/5
- Reviews
- 1,454
- Age
- 3y ago

NUVORO 5 Pack Boys Shirts Cotton Youth Graphic T-Shirts Kids Summer Tops Shirts for Boys with Print Tee Clothes Color C L
- Price
- $32.55
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 4mo ago

YERIOK 5 Pack Boys Shirts Short Sleeve Shirts for Boys Cotton T-Shirts Kids Toddler Tshirts Tees Clothes Summer Tops
- Price
- $25.06
- Rating
- 4.7/5
- Reviews
- 1,466
- Age
- 2y ago

Wrangler Boys T-Shirts 2 Pack Boys Shirts for Baby Toddler Teen Boys Soft Cotton Pocket T-Shirt for Everyday Wear School
- Price
- $9.25
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 2mo ago
Trending
estimated 90-day click momentum
Amazon Essentials Unisex Babies x Sofia Grainge Baby Boy and Toddler Cotton Linen Shirt + Short Set Ivory Beach 12 Months
- Price
- $22.50
- Rating
- 4.9/5
- Reviews
- 61
- Age
- 2mo ago

Wrangler Boys T-Shirts 2 Pack Boys Shirts for Baby Toddler Teen Boys Soft Cotton Pocket T-Shirt for Everyday Wear School
- Price
- $9.25
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 2mo ago

Amazon Essentials X Sofia Grainge Baby Boys Baby Boys and Toddler 2-Pack T-Shirts Petit Soleil/Uneven Stripe 4T
- Price
- $15.41
- Rating
- 4.8/5
- Reviews
- 223
- Age
- 2mo ago

The Childrens Place 3-Pack Short Sleeve Graphic T-Shirt Small (5/6)
- Price
- $15.53
- Rating
- 4.8/5
- Reviews
- 2,706
- Age
- 2y ago

The Childrens Place 3-Pack Short Sleeve Graphic T-Shirt Medium (7/8)
- Price
- $17.79
- Rating
- 4.8/5
- Reviews
- 2,706
- Age
- 2y ago
Newest
by launch date
Amazon Essentials Unisex Babies x Sofia Grainge Baby Boy and Toddler Cotton Linen Shirt + Short Set Ivory Beach 12 Months
- Price
- $22.50
- Rating
- 4.9/5
- Reviews
- 61
- Age
- 2mo ago

Wrangler Boys T-Shirts 2 Pack Boys Shirts for Baby Toddler Teen Boys Soft Cotton Pocket T-Shirt for Everyday Wear School
- Price
- $9.25
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 2mo ago

Amazon Essentials X Sofia Grainge Baby Boys Baby Boys and Toddler 2-Pack T-Shirts Petit Soleil/Uneven Stripe 4T
- Price
- $15.41
- Rating
- 4.8/5
- Reviews
- 223
- Age
- 2mo ago

NUVORO 5 Pack Boys Shirts Cotton Youth Graphic T-Shirts Kids Summer Tops Shirts for Boys with Print Tee Clothes Color C L
- Price
- $32.55
- Rating
- 4.5/5
- Reviews
- 98
- Age
- 4mo ago

Togrielan Boys Summer 2-Piece Set Cool Letter Print Short Sleeve T-Shirt and Elastic Waist Shorts Size 5-10 Years 5 6
- Price
- $16.21
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 15% of clicks, no more. An open shelf where new products get seen.
Brands
83 rising
Sellers
91
Est. top-5 brand share
33%
Top 20: 66%
Est. top-5 click share
15%
Top 20: 35%
Open market
63%
- The Children's Place11%
- Hanes6%
- NebuKinex6%
- Phedrew5%
- Amazon Essentials4%
- YERIOK4%
Demand
Boys Shirts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Boys Shirts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- boys tshirts322K/yr
- boys t shirts261K/yr
- boys summer outfits149K/yr
- boys shirts size 10-12304K/yr
- boys shirts size 14-16249K/yr
- boys tops tees & shirts253K/yr
- boys graphic tees192K/yr
- boys short sets86K/yr
- boys summer clothes73K/yr
- boys shirts size 8161K/yr
Reviews and returns
What reviews say buyers love and hate about Boys Shirts
We read the reviews and the return reasons for every product selling here.
“Really big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boys Shirts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









