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Boys Robe

Fail

Demand is soft, at -42.6% this quarter, so Boys Robe is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$238K/yr1.0M searches / yr
90-day growth
-42.6%search demand this quarter
Competition
18%top-5 click share · 38 brands · 41 sellers

Flapen Score

Boys Robe against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boys Robe is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Robe market on Amazon at a glance

Shoppers on Amazon United States searched for Boys Robe 1.0M times last year and spent an estimated $238K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $238K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-42.6%
Conversion, latest week
1.1%
Market size, estimated
$238Ka year
Peak month
December11.9× the quietest month
Top search term
boys robe196K searches a year

02 · Price

A sale here is worth $20.46.

Listings sell for $20.46 on average, from $8.50 to $49.17. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $20.46 that is $2K to $5K a year per listing.

Average price
$20.46inside the $15 to $100 sweet spot
Price range
$8.50–$49.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #19 within Clothing. It carries 1,383 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#19in Clothing
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,383per listing
Listings tracked
121

04 · Newcomers

0 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
29
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Boys Robe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

38 rising

Sellers

41

Top-5 brand share

59%

Top 20: 91%

Top-5 click share

18%

Top 20: 43%

Open market

37%

  • Brand 131%
  • Brand 214%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Boys Robe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.9×

Search terms

Top Boys Robe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys robe196K/yr
  • kids robes for boys102K/yr
  • boys bathrobe81K/yr
  • girls robes size 10 1275K/yr
  • boys robes size 10-1269K/yr
  • boys robes size 14-1661K/yr
  • robe for boys56K/yr
  • girls robes size 14-1644K/yr
  • girls robes size 7-835K/yr
  • girls robes size 8-1050K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Robe

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Soft Feel”
18%of negative reviews mention “Size-Overall”
3.2%of orders come back
“Bigger than expected”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Boys Robe questions

Answered from the same tracked data.