Boys Robe
FailDemand is soft, at -42.6% this quarter, so Boys Robe is a Fail.
- Flapen Score
- 49 / 100Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 4549
- Market size
- $238K/yr1.0M searches / yr
- 90-day growth
- -42.6%search demand this quarter
- Competition
- 18%top-5 click share · 38 brands · 41 sellers
Flapen Score
Boys Robe against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boys Robe is stronger. Inside it, weaker.
Market
The Boys Robe market on Amazon at a glance
Shoppers on Amazon United States searched for Boys Robe 1.0M times last year and spent an estimated $238K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -42.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $238K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -42.6%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $238Ka year
- Peak month
- December11.9× the quietest month
- Top search term
- boys robe196K searches a year
02 · Price
A sale here is worth $20.46.
Listings sell for $20.46 on average, from $8.50 to $49.17. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $20.46 that is $2K to $5K a year per listing.
- Average price
- $20.46inside the $15 to $100 sweet spot
- Price range
- $8.50–$49.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #19 within Clothing. It carries 1,383 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 6.7%
- Average rank
- #19in Clothing
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 1,383per listing
- Listings tracked
- 121
04 · Newcomers
0 of last year's 29 launches cleared the first-year sales bar.
29 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 29
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Boys Robe products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
V.&GRIN Boys Fleece Robe Hooded Plush Soft Fuzzy Bathrobe for Kids 5-14 Years Cozy Warm Sleepwear GiftNavy 7-8
- Price
- $18.24
- Rating
- 4.7/5
- Reviews
- 3,426
- Age
- 5y ago

Doctor Unicorn Boys Soft Hooded Bathrobe Kids Warm Gamer Fleece Robe Sleepwear (Navy Gamer - 14-16 Years)
- Price
- $18.59
- Rating
- 4.7/5
- Reviews
- 1,556
- Age
- 3y ago

Fraprasty Boys Robe Kids Fleece Robe Hooded Soft Warm Bathrobes Pajamas Sleepwear for Children Toddler Girls Camo 9-12 Years
- Price
- $19.64
- Rating
- 4.7/5
- Reviews
- 722
- Age
- 2y ago

Doctor Unicorn Boys Soft Hooded Bathrobe Kids Warm Gamer Fleece Robe Sleepwear (Navy Legend Gamer - 10-11 Years)
- Price
- $16.83
- Rating
- 4.7/5
- Reviews
- 1,556
- Age
- 3y ago

IHU Boys Fleece Robe Kids Hooded Soft Fuzzy Robes Bathrobe Toddler Flannel Pajamas Sleepwear Spa Plush Robe for Boys Girls Blue Buffalo Plaid 10-12 Years
- Price
- $17.39
- Rating
- 4.6/5
- Reviews
- 345
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Doctor Unicorn Boys Soft Hooded Bathrobe Kids Warm Gamer Fleece Robe Sleepwear (Gray Soccers-7 Years)
- Price
- $19.43
- Rating
- 4.7/5
- Reviews
- 1,556
- Age
- 4mo ago

Doctor Unicorn Boys Soft Hooded Bathrobe Kids Warm Gamer Fleece Robe Sleepwear (Navy Game Over-11 Years)
- Price
- $18.24
- Rating
- 4.7/5
- Reviews
- 1,556
- Age
- 4mo ago

Doctor Unicorn Boys Soft Hooded Bathrobe Kids Warm Gamer Fleece Robe Sleepwear (Black Shark-16 Years)
- Price
- $20.14
- Rating
- 4.7/5
- Reviews
- 1,556
- Age
- 4mo ago

Doctor Unicorn Boys Soft Hooded Bathrobe Kids Warm Gamer Fleece Robe Sleepwear (Navy B-11 Years)
- Price
- $21.39
- Rating
- 4.7/5
- Reviews
- 1,556
- Age
- 4mo ago

Doctor Unicorn Boys Soft Hooded Bathrobe Kids Warm Gamer Fleece Robe Sleepwear (Navy Legend Gamer - 12-13 Years)
- Price
- $16.35
- Rating
- 4.7/5
- Reviews
- 1,556
- Age
- 3y ago
Newest
by launch date
Doctor Unicorn Boys Soft Hooded Bathrobe Kids Warm Gamer Fleece Robe Sleepwear (Navy B-11 Years)
- Price
- $21.39
- Rating
- 4.7/5
- Reviews
- 1,556
- Age
- 4mo ago

Doctor Unicorn Boys Soft Hooded Bathrobe Kids Warm Gamer Fleece Robe Sleepwear (Navy Game Over-11 Years)
- Price
- $18.24
- Rating
- 4.7/5
- Reviews
- 1,556
- Age
- 4mo ago

Doctor Unicorn Boys Soft Hooded Bathrobe Kids Warm Gamer Fleece Robe Sleepwear (Black Shark-16 Years)
- Price
- $20.14
- Rating
- 4.7/5
- Reviews
- 1,556
- Age
- 4mo ago

Doctor Unicorn Boys Soft Hooded Bathrobe Kids Warm Gamer Fleece Robe Sleepwear (Gray Soccers-7 Years)
- Price
- $19.43
- Rating
- 4.7/5
- Reviews
- 1,556
- Age
- 4mo ago

IHU Boys Fleece Robe Kids Hooded Soft Fuzzy Robes Bathrobe Toddler Flannel Pajamas Sleepwear Spa Plush Robe for Boys Girls Blue Buffalo Plaid 10-12 Years
- Price
- $17.39
- Rating
- 4.6/5
- Reviews
- 345
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 18% of clicks, no more. An open shelf where new products get seen.
Brands
38 rising
Sellers
41
Est. top-5 brand share
59%
Top 20: 91%
Est. top-5 click share
18%
Top 20: 43%
Open market
37%
- Doctor Unicorn31%
- V.&GRIN14%
- IHU5%
- Best for All5%
- Fraprasty4%
- Minecraft4%
Demand
Boys Robe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 11.9×
Search terms
Top Boys Robe search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- boys robe196K/yr
- kids robes for boys102K/yr
- boys bathrobe81K/yr
- girls robes size 10 1275K/yr
- boys robes size 10-1269K/yr
- boys robes size 14-1661K/yr
- robe for boys56K/yr
- girls robes size 14-1644K/yr
- girls robes size 7-835K/yr
- girls robes size 8-1050K/yr
Reviews and returns
What reviews say buyers love and hate about Boys Robe
We read the reviews and the return reasons for every product selling here.
“Bigger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boys Robe questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









