Is boys robe profitable to sell on Amazon United States?

The niche generates $238K/yr across 121 tracked products. 0 of 29 products launched in the last 360 days are still selling. 90-day search growth is -42.6%. Flapen's verdict: Skip it (49/100).

How competitive is the boys robe niche?

38 brands and 41 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in boys robe?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.2%.

When does demand for boys robe peak?

Demand peaks in Nov–Dec; the busiest month runs 11.9× the quietest.

What does it cost to enter the boys robe niche?

Listings span $8.50–$49.17; the average listing price is $20.46 (sweet spot $15–$100). The average incumbent carries 1,383 reviews — the moat a new listing must climb.

boys robe

Skip it

Soft demand (-42.6% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible18%

top-5 click share — an open shelf

Avg price

Great$20.46

avg listing price — sweet spot $15–$100

Price range

Great$8.50–$49.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great59%

top-5 brand share — no brand owns this niche

Review moat

Good1,383.07

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Market size

Okay$238K

$238K/yr · 1.0M searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-42.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, boys robe is a $238K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

boys robe market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $256K–$307K; units × avg price
Conversion rate: 1.1%
Avg BSR: #19
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 6.7%
Avg brand age: 48 months
Avg seller age: 156 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

38 rising

Sellers

Top-5 brand share

59%

Top 20: 91%

Top-5 click share

18%

Top 20: 43%

Open market

37%

Doctor Unicorn31%
V.&GRIN14%
IHU5%
Best for All5%
Fraprasty4%
Minecraft4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -42.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 11.9×

Open Trend

Top boys robe search terms

boys robe196K/yr -48.7%0.8% conv.
kids robes for boys102K/yr -43.6%0.9% conv.
boys bathrobe81K/yr -41.5%0.8% conv.
girls robes size 10 1275K/yr -38.5%0.8% conv.
boys robes size 10-1269K/yr -47.0%1.6% conv.
boys robes size 14-1661K/yr -46.2%1.3% conv.
robe for boys56K/yr -58.8%0.7% conv.
girls robes size 14-1644K/yr -39.5%0.1% conv.
girls robes size 7-835K/yr -34.1%1.1% conv.
girls robes size 8-1050K/yr -53.5%0.5% conv.

All search terms

Top boys robe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

V.&GRIN Boys Fleece Robe Hooded Plush Soft Fuzzy Bathrobe for Kids 5-14 Years Cozy Warm Sleepwear GiftNavy 7-8

V.&GRIN$18.244.7★3,426 rev

Doctor Unicorn Boys Soft Hooded Bathrobe Kids Warm Gamer Fleece Robe Sleepwear (Navy Gamer - 14-16 Years)

Doctor Unicorn$18.594.7★1,556 rev

Fraprasty Boys Robe Kids Fleece Robe Hooded Soft Warm Bathrobes Pajamas Sleepwear for Children Toddler Girls Camo 9-12 Years

Fraprasty$19.644.7★722 rev

Doctor Unicorn Boys Soft Hooded Bathrobe Kids Warm Gamer Fleece Robe Sleepwear (Navy Legend Gamer - 10-11 Years)

Doctor Unicorn$16.834.7★1,556 rev

IHU Boys Fleece Robe Kids Hooded Soft Fuzzy Robes Bathrobe Toddler Flannel Pajamas Sleepwear Spa Plush Robe for Boys Girls Blue Buffalo Plaid 10-12 Years

IHU$17.394.6★345 rev

Newest

by launch date

Doctor Unicorn Boys Soft Hooded Bathrobe Kids Warm Gamer Fleece Robe Sleepwear (Navy B-11 Years)

Doctor Unicorn$21.391,556 rev

4mo ago

Doctor Unicorn Boys Soft Hooded Bathrobe Kids Warm Gamer Fleece Robe Sleepwear (Navy Game Over-11 Years)

Doctor Unicorn$18.241,556 rev

4mo ago

Doctor Unicorn Boys Soft Hooded Bathrobe Kids Warm Gamer Fleece Robe Sleepwear (Black Shark-16 Years)

Doctor Unicorn$20.141,556 rev

4mo ago

Doctor Unicorn Boys Soft Hooded Bathrobe Kids Warm Gamer Fleece Robe Sleepwear (Gray Soccers-7 Years)

Doctor Unicorn$19.431,556 rev

4mo ago

IHU Boys Fleece Robe Kids Hooded Soft Fuzzy Robes Bathrobe Toddler Flannel Pajamas Sleepwear Spa Plush Robe for Boys Girls Blue Buffalo Plaid 10-12 Years

IHU$17.39345 rev

8mo ago

What buyers say about boys robe

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel24%

“This material is very soft”

Size-Overall16%

“Fit my grandson really well”

Comfort-Overall10%

“feels comfortable”

Quality-Overall9%

“Excellent quality”

Warmth8%

“its warm”

Color5%

“Color is accurate”

Value For Money4%

“Worth the money”

Material Quality2%

“Soft and comfortable material stylish for a kids”

Washability2%

“Holds up against everyday use and frequent washing”

Durability2%

“durable”

What buyers complain about

Size-Overall18%

“Bigger than expected”

Thickness12%

“Thinner than expected”

Quality-Overall8%

“Quality control needs new oversight”

Pilling/Linting4%

“Color Faded and Lint Everywhere”

Stitch/Finish/Polish4%

“poorly sewn”

Value For Money2%

“Not worth the money”

Strap/String Quality2%

“Doesn't an inside string to help tie from the inside”

Gap/Hole2%

“Arrived with multiple holes in it”

Sleeve Fit2%

“the sleeves are so long”

Hard Feel2%

“not as soft as my husbands robe”

Top return reasons

Size-Overall46%

Length10%

Material Quality9%

Thin6%

Sleeve Fit4%

Quality-Overall4%

Color3%

Advertised Vs Actual Product2%

Gap/Hole2%

Chest Fit1%

Common questions

Is boys robe profitable to sell on Amazon United States?: The niche generates $238K/yr across 121 tracked products. 0 of 29 products launched in the last 360 days are still selling. 90-day search growth is -42.6%. Flapen's verdict: Skip it (49/100).
How competitive is the boys robe niche?: 38 brands and 41 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in boys robe?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.2%.
When does demand for boys robe peak?: Demand peaks in Nov–Dec; the busiest month runs 11.9× the quietest.
What does it cost to enter the boys robe niche?: Listings span $8.50–$49.17; the average listing price is $20.46 (sweet spot $15–$100). The average incumbent carries 1,383 reviews — the moat a new listing must climb.

boys robe

boys robe market data

Competition & brand share

Demand & seasonality

Top boys robe search terms

Top boys robe products on Amazon

Top sellers

Newest

Trending

What buyers say about boys robe

What buyers love

What buyers complain about

Top return reasons

Common questions

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