Boys Rain Boots

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -50.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $216K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-50.0%

Conversion, latest week

0.6%

Market size, estimated

$216Ka year

Peak month

November5.3× the quietest month

Top search term

rain boots for boys226K searches a year

Listings sell for $22.45 on average, from $14.49 to $44.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $22.45 that is $2K to $6K a year per listing.

Average price

$22.45inside the $15 to $100 sweet spot

Price range

$14.49–$44.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

7.6%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #504 within Shoes. It carries 6,199 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#504in Shoes

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

6,199per listing

Listings tracked

93

23 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

23

Successful launches

6Amazon's first-year sales bar

Average brand age

54 months