Boys Polo

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months

198K

Growth, 90 days vs prior 90

+52.7%

Conversion, latest week

2.9%

Market size, estimated

$67Ka year

Peak month

May2.7× the quietest month

Top search term

white polo shirts for boys66K searches a year

Listings sell for $11.70 on average, from $5.64 to $19.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $11.70 that is $3K to $6K a year per listing.

Average price

$11.70under the $15 to $100 sweet spot

Price range

$5.64–$19.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

8.0%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #35 within Clothing. It carries 5,080 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#35in Clothing

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

5,080per listing

Listings tracked

23

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months