boys polo
Skip itHigh returns (8.0%) — this niche doesn't clear our bar today.
Growth
Good+52.7%90-day search growth — must beat 0% to launch
Avg price
Okay$11.70avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.64–$19.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,080.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$67K$67K/yr · 198K searches
Returns
Bad8.0%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, boys polo is a $67K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 36/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
boys polo market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $117K–$146K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #35
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 3.9%
- Avg brand age
- 35 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
18
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
59%
Top 20: 96%
Open market
15%
- Amazon Essentials28%
- MIVEI23%
- Nautica11%
- The Children's Place8%
- French Toast8%
- Haloumoning7%
- Open — no brand owns it (4 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +52.7% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 2.7×
Top boys polo search terms
- white polo shirts for boys66K/yr
- boys white polo27K/yr
- boys white polo shirt26K/yr
- white polo boys10K/yr
- white uniform shirts for boys23K/yr
- white polo shirt boys8K/yr
- boys white polo shirts size 10-126K/yr
- boys white polo shirts size 14-165K/yr
- white school shirts for boys11K/yr
- kids white polo3K/yr
Top boys polo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Boys Short-Sleeve Active Performance Polo Shirts for School Uniform Pack of 2 White X-Large
Amazon Essentials$14.314.7★4,945 rev
MIVEI Kids Performance School Uniform Polo Shirt Breathable UPF50+ White
MIVEI$14.974.6★252 rev
Nautica Boys School Uniform Short Sleeve Polo Shirt Button Closure Moisture Wicking Performance Material White Medium
Nautica$8.254.7★6,038 rev
French Toast Boys Short Sleeve Moisture Wicking Stretch Sport Polo Shirt (Kids Standard & Husky Sizes) White 10-12
French Toast$9.334.6★4,098 rev
Under Armour Boys Performance Polo (100) White/Mod Gray/Mod Gray Large
Under Armour$19.184.7★1,575 rev
Newest
by launch date
Haloumoning Boys Knit Short Sleeve Polo Shirt Kids Summer Casual Shirts School Uniform Golf Tops Tees 5-14Y White
Haloumoning$13.9460 rev
Haloumoning Boys Short Sleeve Polo Shirts Kids Athletic Performance Golf Polo School Uniform Collared Shirt 5-14Y White
Haloumoning$9.2163 rev
Haloumoning Boys Short Sleeve Polo Shirts Kids Athletic Performance Golf Polo School Uniform Collared Shirt 5-14Y White
Haloumoning$8.6563 rev
Auranso Boys Polo Shirts Golf Tennis Collared Shorts Sleeve Kids School Uniform T-Shirts Lightweight Quick Dry Athletic Tops White 12-13 Years
Auranso$10.8652 rev
Auranso Boys Polo Shirts Golf Tennis Collared Shorts Sleeve Kids School Uniform T-Shirts Lightweight Quick Dry Athletic Tops White 7-8 Years
Auranso$10.0452 rev
Trending
90-day click momentumMIVEI Kids Performance School Uniform Polo Shirt Breathable UPF50+ White
MIVEI$14.804.6★
Haloumoning Boys Short Sleeve Polo Shirts Kids Athletic Performance Golf Polo School Uniform Collared Shirt 5-14Y White
Haloumoning$8.654.6★
Auranso Boys Polo Shirts Golf Tennis Collared Shorts Sleeve Kids School Uniform T-Shirts Lightweight Quick Dry Athletic Tops White 12-13 Years
Auranso$10.864.4★
Tommy Hilfiger Boys Short Sleeve Solid Pique Ivy Polo Shirt Button Closure Soft & Comfortable Bright White 10-12
Tommy Hilfiger$14.294.6★
MIVEI Kids Performance School Uniform Polo Shirt Breathable UPF50+ White
MIVEI$14.754.6★
What buyers say about boys polo
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfectly”
“Shirt came quick fit looks good overall the material is nice”
“Good quality”
“Fabulous shirt at a great price”
“Light weight material”
“The material is soft”
“As described”
“durable, good quality”
“It doesnt shrink”
“It is comfortable”
What buyers complain about
“A little too sheer”
“kind of long”
“Not white in color”
“Not the best quality shrink easily”
“The fabric is not so soft and thin”
Top return reasons
Common questions
- Is boys polo profitable to sell on Amazon United States?
- The niche generates $67K/yr across 23 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +52.7%. Flapen's verdict: Skip it (36/100).
- How competitive is the boys polo niche?
- 10 brands and 18 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in boys polo?
- Top complaints mined from reviews: Thickness, Size-Overall, Color. The return rate is 8.0% — above our launch gate.
- When does demand for boys polo peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 2.7× the quietest.
- What does it cost to enter the boys polo niche?
- Listings span $5.64–$19.56; the average listing price is $11.70 (sweet spot $15–$100). The average incumbent carries 5,080 reviews — the moat a new listing must climb.