boys navy shirt
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great$15.63avg listing price — sweet spot $15–$100
Price range
Good$5.62–$39.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,769.71avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad8.7%return rate — above 5% kills the launch gate
Market size
Bad$20K$20K/yr · 110K searches
According to Flapen's Amazon United States niche tracking, boys navy shirt is a $20K/yr Amazon United States market (110K searches/yr). The top 5 brands hold 51% of demand. Verdict: Skip it — 44/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
boys navy shirt market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $47K–$63K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 5.5%
- Avg brand age
- 34 months
- Avg seller age
- 135 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
47
Top-5 brand share
51%
Top 20: 96%
Top-5 click share
28%
Top 20: 66%
Open market
43%
- AOTIK15%
- The Children's Place11%
- MIVEI10%
- Amazon Essentials8%
- BOOPH6%
- Haloumoning6%
Demand
Weekly Amazon search volume, last 40 weeks — +14.7% search growth over the last 90 days.Top boys navy shirt search terms
- boys navy blue shirt10K/yr
- navy blue polo shirt boys18K/yr
- navy blue shirt for boys10K/yr
- boys navy shirt7K/yr
- navy blue uniform shirts for boys14K/yr
- boys navy polo5K/yr
- boys navy blue dress shirt6K/yr
- navy polo shirt boys8K/yr
- navy blue boys shirt4K/yr
- boys navy dress shirt4K/yr
Top boys navy shirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MIVEI Kids Performance School Uniform Polo Shirt Breathable UPF50+ Navy
MIVEI$14.564.6★252 rev
AOTIK Boys Oxford Button Down Shirt Short Sleeve Formal Uniform Dress Shirts with Pocket 12 Navy
AOTIK$17.334.7★374 rev
Nautica Boys School Uniform Short Sleeve Polo Shirt Button Closure Moisture Wicking Performance Material Navy 14-16
Nautica$8.804.7★6,038 rev
BOOPH Boys Shirts Short Sleeve T-Shirts Kids Basic Crew Neck Tops Casual Cotton Tees Clothes 13-14 Years Navy
BOOPH$9.204.4★189 rev
AOTIK Boys Stretch Wrinkle Free Dress Shirts Button Down Shirt Long Sleeve Formal School Uniform Shirts 12 Navy
AOTIK$18.674.5★1,058 rev
Newest
by launch date
AOTIK Boys Stretch Wrinkle Free Dress Shirts Button Down Shirt Short Sleeve Formal School Uniform Shirts 12 Navy
AOTIK$19.1153 rev
Haloumoning Boys Knit Short Sleeve Polo Shirt Kids Summer Casual Shirts School Uniform Golf Tops Tees 5-14Y Navy Blue
Haloumoning$14.1360 rev
A&J DESIGN Boys Navy Blue Dress Shirt Short Sleeve Kids Easter Formal Uniform School Birthday Graduation Button Up Solid Button Down Shirt with Chest Pocket Size 10
A&J DESIGN$14.5820 rev
PATPAT Boys Navy Blue T Shirt Size 11-12 Cotton Crewneck Short Sleeve Basic Tees Navy Blue Shirts for Boy Little Boys Clothes
PATPAT$8.74202 rev
Amazon Essentials Boys Rugby Polo Shirt Navy Large
Amazon Essentials$9.50151 rev
Trending
90-day click momentumAOTIK Boys Stretch Wrinkle Free Dress Shirts Button Down Shirt Short Sleeve Formal School Uniform Shirts 12 Navy
AOTIK$19.114.9★
Gildan Youth DryBlend Short Sleeve Polo Style G8800B 3-Pack Navy Medium
Gildan$18.434.5★
Amazon Essentials Boys Rugby Polo Shirt Navy Large
Amazon Essentials$9.504.4★
Galaxy by Harvic Polo Shirts for Boys 5-Pack Tagless School Uniform Shirts for Boys Soft Comfortable Everyday Wear
Galaxy by Harvic$38.884.7★
PATPAT Boys Navy Blue T Shirt Size 11-12 Cotton Crewneck Short Sleeve Basic Tees Navy Blue Shirts for Boy Little Boys Clothes
PATPAT$8.744.7★
What buyers say about boys navy shirt
What buyers praise and complain about, mined from review topics.What buyers love
“good quality shirts”
“perfect fit”
“Great material”
“Color is very nice”
“The material is very soft and comfortable”
“Comfortable”
“In my opinion it is a great value at under $10”
“Its short sleeve so its not too warm”
“elevated style”
“Does not easily wrinkle making it perfect for school attire”
What buyers complain about
“the shirt did not fit tightly”
“I will probably not put it in the dryer lest it fade quickly”
“clear thin, and shows what your ordering”
“Same size different length”
“cheap out of materials by cutting them very short”
“One thing that I don't care for is the spacing of the two buttons at the collar”
“the seams are still rather tight”
“it's hard to get it on”
“Uncomfortable”
“the color combos didnt look great so we went with the solid navy”
Top return reasons
Common questions
- Is boys navy shirt profitable to sell on Amazon United States?
- The niche generates $20K/yr across 58 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is +14.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the boys navy shirt niche?
- 26 brands and 47 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in boys navy shirt?
- Top complaints mined from reviews: Size-Overall, Drying Time, Thickness. The return rate is 8.7% — above our launch gate.
- What does it cost to enter the boys navy shirt niche?
- Listings span $5.62–$39.00; the average listing price is $15.63 (sweet spot $15–$100). The average incumbent carries 1,770 reviews — the moat a new listing must climb.