Boys Navy Shirt

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months

110K

Growth, 90 days vs prior 90

+14.7%

Conversion, latest week

1.1%

Market size, estimated

$20Ka year

Top search term

boys navy blue shirt10K searches a year

Listings sell for $15.63 on average, from $5.62 to $39.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.63 that is $0 to $2K a year per listing.

Average price

$15.63inside the $15 to $100 sweet spot

Price range

$5.62–$39.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

8.7%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #117 within Clothing. It carries 1,770 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

5.5%

Average rank

#117in Clothing

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

1,770per listing

Listings tracked

58

21 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months