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Boys Long Underwear Size 10-12

Fail

Demand is soft, at -76.6% this quarter, so Boys Long Underwear Size 10-12 is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$47K/yr51K searches / yr
90-day growth
-76.6%search demand this quarter
Competition
43%top-5 click share · 20 brands · 24 sellers

Flapen Score

Boys Long Underwear Size 10-12 against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boys Long Underwear Size 10-12 is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Long Underwear Size 10-12 market on Amazon at a glance

Shoppers on Amazon United States searched for Boys Long Underwear Size 10-12 51K times last year and spent an estimated $47K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -76.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-76.6%
Conversion, latest week
4.5%
Market size, estimated
$47Ka year
Peak month
December14.7× the quietest month
Top search term
youth thermal base layer12K searches a year

02 · Price

A sale here is worth $20.78.

Listings sell for $20.78 on average, from $12.12 to $32.24. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $20.78 that is $0 to $2K a year per listing.

Average price
$20.78inside the $15 to $100 sweet spot
Price range
$12.12–$32.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #13 within Clothing. It carries 1,114 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#13in Clothing
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
1,114per listing
Listings tracked
38

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Boys Long Underwear Size 10-12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

24

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

43%

Top 20: 80%

Open market

31%

  • Brand 130%
  • Brand 210%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Boys Long Underwear Size 10-12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 14.7×

Search terms

Top Boys Long Underwear Size 10-12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • youth thermal base layer12K/yr
  • boys long underwear size 10-127K/yr
  • boys long underwear size 14-165K/yr
  • kids long underwear boys3K/yr
  • base layer boys4K/yr
  • 4t thermals for boys7K/yr
  • 5t thermals for boys6K/yr
  • boys long johns size 10-123K/yr
  • boys long johns size 14-163K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Long Underwear Size 10-12

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
6.9%of orders come back
“Size is 2 sizes tighter than it shouldve been”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Boys Long Underwear Size 10-12 questions

Answered from the same tracked data.