Boys Leather Jacket

Shoppers searched for this 265K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

265K

Growth, 90 days vs prior 90

-31.6%

Conversion, latest week

0.5%

Market size, estimated

$37Ka year

Peak month

October7.9× the quietest month

Top search term

boys leather jacket62K searches a year

Listings sell for $28.28 on average, from $19.17 to $115.15. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $28.28 that is $0 to $3K a year per listing.

Average price

$28.28inside the $15 to $100 sweet spot

Price range

$19.17–$115.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

15.6%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #2,496 within Clothing. It carries 1,008 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

99%

Out of stock, average day

8.0%

Average rank

#2,496in Clothing

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

1,008per listing

Listings tracked

108

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months