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53

boys khaki shorts size 12

Worth a look

Shows demand growing +122.0% this quarter, but high returns (13.4%) keeps it on the watch list.

Market size 4Growth 95Conversion 48Competition 95Returns 0Price range 80Avg price 82Brand share 71Review moat 32Quality gap 24

Growth

Incredible+122.0%

90-day search growth — must beat 0% to launch

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Great$17.95

avg listing price — sweet spot $15–$100

Price range

Great$7.96–$45.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,251.73

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$17K

$17K/yr · 25K searches

Returns

Bad13.4%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, boys khaki shorts size 12 is a $17K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 53/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

boys khaki shorts size 12 market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$27K–$36K
units × avg price
Conversion rate
3.9%
Avg BSR
#196
Page quality
0%
Prime
99%
Sponsored
97%
Out of stock
3.1%
Avg brand age
30 months
Avg seller age
132 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

31 rising

Sellers

64

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

19%

Top 20: 45%

Open market

32%

  • The Children's Place36%
  • Hurley8%
  • Nautica7%
  • French Toast7%
  • IZOD5%
  • Langyiwee5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +122.0% search growth over the last 90 days.
1K750Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 10.2×

Top boys khaki shorts size 12 search terms

  • boys khaki shorts size 14-1611K/yr
  • boys tan shorts7K/yr
  • boys khaki shorts size 63K/yr
  • boys khaki shorts size 121K/yr
  • boys khaki shorts size 72K/yr
All search terms

Top boys khaki shorts size 12 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3424%$6836%$1K8%$1K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about boys khaki shorts size 12

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“They fit true to size and look nice enough for both playtime and family outings”

Comfort-Overall11%

“Very comfortable”

Quality-Overall11%

“The shorts are made of good quality”

Color7%

“they come in a variety of colors”

Value For Money5%

“Absolutely worth it”

Weight Light5%

“The fabric is lightweight”

Pockets/Compartments4%

“Deep pockets are also a huge plus”

Soft Feel3%

“I like the drawstring waistband because it feels more relaxed”

Exercise/Sports Suitability3%

“more suitable for school and social events, and of course golfing”

Waist Fit3%

“The adjustable waistband makes them fit his waist”

What buyers complain about

Size-Overall25%

“this might not be a good fit”

Waist Fit6%

“Waist is not adjustable”

Material Quality5%

“cheap feeling material”

Quality-Overall5%

“Poorly made”

Stretchability/Expandability/Elasticity4%

“the actual fabric does not stretch at all”

Advertised Vs Actual Product3%

“Ignore the stated age on the size chart”

Thickness2%

“These are very thin”

Length1%

“Disappointed that the tan shorts are not the same length as the blue ones”

Zipper Quality1%

“No zippers”

Noise Level1%

“have kind of like a swishy noise to them when one walks with them on”

Top return reasons

Size-Overall58%
Waist Fit16%
Length8%
Inseam Fit4%
Thigh Fit3%
Hip Fit2%
Color2%
Material Quality2%
Advertised Vs Actual Product2%
Value For Money0%

Common questions

Is boys khaki shorts size 12 profitable to sell on Amazon United States?
The niche generates $17K/yr across 125 tracked products. 2 of 35 products launched in the last 360 days are still selling. 90-day search growth is +122.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the boys khaki shorts size 12 niche?
31 brands and 64 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in boys khaki shorts size 12?
Top complaints mined from reviews: Size-Overall, Waist Fit, Material Quality. The return rate is 13.4% — above our launch gate.
When does demand for boys khaki shorts size 12 peak?
Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 10.2× the quietest.
What does it cost to enter the boys khaki shorts size 12 niche?
Listings span $7.96–$45.99; the average listing price is $17.95 (sweet spot $15–$100). The average incumbent carries 3,252 reviews — the moat a new listing must climb.