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Boys Keychain

Fail

The top 5 products take 100% of clicks, so Boys Keychain is a Fail.

Flapen Score
22
22 / 100
Ranks 16,686 of 16,930 Clothing, Shoes & Jewelry niches · −23 vs the category median of 45
Market size
$56K/yr314K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
100%top-5 click share · 5 brands · 9 sellers

Flapen Score

Boys Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boys Keychain is stronger. Inside it, weaker.

22Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Boys Keychain 314K times last year and spent an estimated $56K. All 5 brands take every click. Demand peaks in Aug–Dec. Flapen scores it 22 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
1.1%
Market size, estimated
$56Ka year
Peak month
August5.5× the quietest month
Top search term
boys keychain30K searches a year

02 · Price

A sale here is worth $16.16.

Listings sell for $16.16 on average, from $9.88 to $28.26. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $16.16 that is $2K to $4K a year per listing.

Average price
$16.16inside the $15 to $100 sweet spot
Price range
$9.88–$28.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
5.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #3,941 within Accessories. It carries 232 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#3,941in Accessories
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
232per listing
Listings tracked
5

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Boys Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 211%
  • Brand 39%
  • Brand 44%
  • Brand 54%

Demand

Boys Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Boys Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys keychain30K/yr
  • boy keychain23K/yr
  • keychains for boys32K/yr
  • keychain for boys27K/yr
  • backpack charms for boys28K/yr
  • key chain for boys16K/yr
  • backpack keychains for boys24K/yr
  • boys keychains for backpacks25K/yr
  • key chains for boys15K/yr
  • keychain for teen boy11K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Keychain

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Durability”
5.0%of orders come back
“The last one broke at magic kingdom”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Boys Keychain questions

Answered from the same tracked data.