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Boys Halloween Costumes Size 8-10

Fail

Buyers convert on only 0.6% of searches, so Boys Halloween Costumes Size 8-10 is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$133K/yr683K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
27%top-5 click share · 50 brands · 96 sellers

Flapen Score

Boys Halloween Costumes Size 8-10 against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boys Halloween Costumes Size 8-10 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Halloween Costumes Size 8-10 market on Amazon at a glance

Shoppers on Amazon United States searched for Boys Halloween Costumes Size 8-10 683K times last year and spent an estimated $133K. The top 5 brands take 36% of clicks. Demand peaks in Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 683K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months
683K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
0.6%
Market size, estimated
$133Ka year
Peak month
October158.1× the quietest month
Top search term
boys costumes 6-862K searches a year

02 · Price

A sale here is worth $32.95.

Listings sell for $32.95 on average, from $6.54 to $126.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $32.95 that is $0 to $3K a year per listing.

Average price
$32.95inside the $15 to $100 sweet spot
Price range
$6.54–$126.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #599 within Boys. It carries 1,869 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
97%
Out of stock, average day
10.6%
Average rank
#599in Boys
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,869per listing
Listings tracked
68

04 · Newcomers

9 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
9Amazon's first-year sales bar
Average brand age
40 months

Products

Top Boys Halloween Costumes Size 8-10 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

50 flat

Sellers

96

Top-5 brand share

36%

Top 20: 74%

Top-5 click share

27%

Top 20: 64%

Open market

60%

  • Brand 19%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 64%

Demand

Boys Halloween Costumes Size 8-10 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 158.1×

Search terms

Top Boys Halloween Costumes Size 8-10 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys costumes 6-862K/yr
  • boys costumes 10-1286K/yr
  • kid costumes boys42K/yr
  • costumes kids20K/yr
  • costumes for kids boys32K/yr
  • kids costumes boys29K/yr
  • costume boys26K/yr
  • costumes for boys 10-1246K/yr
  • halloween costumes for boys 10-12100K/yr
  • halloween costumes for kids boys116K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Halloween Costumes Size 8-10

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
5.6%of orders come back
“Pretty big”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Boys Halloween Costumes Size 8-10 questions

Answered from the same tracked data.