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Boys Halloween Costumes 8-10

Fail

Buyers convert on only 0.7% of searches, so Boys Halloween Costumes 8-10 is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$245K/yr1.1M searches / yr
90-day growth
-22.7%search demand this quarter
Competition
28%top-5 click share · 56 brands · 107 sellers

Flapen Score

Boys Halloween Costumes 8-10 against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boys Halloween Costumes 8-10 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Halloween Costumes 8-10 market on Amazon at a glance

Shoppers on Amazon United States searched for Boys Halloween Costumes 8-10 1.1M times last year and spent an estimated $245K. The top 5 brands take 34% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $245K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
0.7%
Market size, estimated
$245Ka year
Peak month
October57.0× the quietest month
Top search term
boys costumes 6-862K searches a year

02 · Price

A sale here is worth $31.38.

Listings sell for $31.38 on average, from $6.54 to $126.46. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $31.38 that is $0 to $3K a year per listing.

Average price
$31.38inside the $15 to $100 sweet spot
Price range
$6.54–$126.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #783 within Boys. It carries 2,183 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
99%
Out of stock, average day
12.4%
Average rank
#783in Boys
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
2,183per listing
Listings tracked
77

04 · Newcomers

8 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
8Amazon's first-year sales bar
Average brand age
40 months

Products

Top Boys Halloween Costumes 8-10 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

56 falling

Sellers

107

Top-5 brand share

34%

Top 20: 75%

Top-5 click share

28%

Top 20: 63%

Open market

60%

  • Brand 19%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Boys Halloween Costumes 8-10 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 57.0×

Search terms

Top Boys Halloween Costumes 8-10 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys costumes 6-862K/yr
  • boys costumes 4-648K/yr
  • disfraz nio38K/yr
  • boy costumes 4-629K/yr
  • boys costumes 10-1286K/yr
  • kids costumes for boys 4-646K/yr
  • boys costumes 8-1091K/yr
  • boys halloween costumes 8-10187K/yr
  • boy costumes 6-850K/yr
  • costumes for kids 10-1222K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Halloween Costumes 8-10

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
5.5%of orders come back
“Little big”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Boys Halloween Costumes 8-10 questions

Answered from the same tracked data.