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Boys Football Shoes

Fail

Buyers convert on only 0.1% of searches, so Boys Football Shoes is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$11K/yr177K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
18%top-5 click share · 21 brands · 147 sellers

Flapen Score

Boys Football Shoes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boys Football Shoes is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Football Shoes market on Amazon at a glance

Shoppers on Amazon United States searched for Boys Football Shoes 177K times last year and spent an estimated $11K. The top 5 brands take 69% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
0.1%
Market size, estimated
$11Ka year
Peak month
August8.0× the quietest month
Top search term
football cleats boys nike11K searches a year

02 · Price

A sale here is worth $41.60.

Listings sell for $41.60 on average, from $16.65 to $99.88. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $41.60 that is $0 to $4K a year per listing.

Average price
$41.60inside the $15 to $100 sweet spot
Price range
$16.65–$99.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
10.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 15.7% of listings are out of stock. The average listing ranks #4,522 within Shoes. It carries 639 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
90%
Out of stock, average day
15.7%
Average rank
#4,522in Shoes
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
639per listing
Listings tracked
147

04 · Newcomers

6 of last year's 50 launches cleared the first-year sales bar.

50 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
50
Successful launches
6Amazon's first-year sales bar
Average brand age
36 months

Products

Top Boys Football Shoes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 18% of clicks, no more. An open shelf where new products get seen.

$0$220$441$661$8821101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

147

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

18%

Top 20: 41%

Open market

24%

  • Under Armour26%
  • Nike15%
  • adidas9%
  • HRJR9%
  • brooman9%
  • Phenom Elite7%

Demand

Boys Football Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 8.0×

Search terms

Top Boys Football Shoes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • football cleats boys nike11K/yr
  • toddler football cleats18K/yr
  • nike football cleats boys11K/yr
  • flag football cleats boys15K/yr
  • boys football cleats size 611K/yr
  • boys football cleats size 710K/yr
  • youth nike football cleats11K/yr
  • boys nike football cleats10K/yr
  • foot ball cleats for boys6K/yr
  • kids football cleats nike7K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Football Shoes

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
38%of negative reviews mention “Size-Overall”
10.1%of orders come back
“Run a bit small”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Boys Football Shoes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data