boys fleece jacket
Skip itSoft demand (-42.1% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Incredible$25.86avg listing price — sweet spot $15–$100
Price range
Great$7.42–$65.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Okay2,968.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$66K$66K/yr · 540K searches
Returns
Bad8.6%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, boys fleece jacket is a $66K/yr Amazon United States market (540K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
boys fleece jacket market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $78K–$103K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 4.7%
- Avg brand age
- 42 months
- Avg seller age
- 130 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
36 flat
Sellers
172
Top-5 brand share
58%
Top 20: 91%
Top-5 click share
17%
Top 20: 42%
Open market
38%
- Columbia33%
- WULFUL7%
- EIGIOO7%
- The Children's Place5%
- Amazon Essentials5%
- Slwosdlds5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -42.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.0×
Top boys fleece jacket search terms
- boys spring jacket38K/yr
- boys lightweight jacket54K/yr
- boys fleece jacket108K/yr
- kids spring jacket13K/yr
- spring jacket for boys13K/yr
- nike jacket boys35K/yr
- boys light jacket15K/yr
- jacket kids19K/yr
- kids lightweight jacket12K/yr
- light jacket for boys15K/yr
Top boys fleece jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Columbia Youth Boys Glennaker Rain Jacket 2024 Black X-Large
Columbia$29.294.6★1,218 rev
WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets
WULFUL$28.684.6★144 rev
UMMTOM Boys Rain Jackets Lightweight Waterproof Hooded fleece Raincoats Windbreakers for Kids(8-9Y Green Solid)
UMMTOM$29.324.7★1,414 rev
Columbia Youth Boys Steens Mt II Fleece Charcoal Heather Medium
Columbia$23.954.8★15,623 rev
Columbia Youth Boys Steens Mt II Fleece Bright Indigo/Collegiate Navy Small
Columbia$25.504.8★15,623 rev
Newest
by launch dateWULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets
WULFUL$28.68144 rev
WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets
WULFUL$27.99144 rev
SUNDAY ROSE Boys Windbreaker Jacket Hooded Lightweight Windroof Water-resistant Outdoor Coats for Kids Colour Blue Print Size 12
SUNDAY ROSE$18.7373 rev
Slwosdlds Boys Girls Waterproof Rain Jacket Lightweight soft lining Kids Windbreaker Hooded Coat Easy to Fold
Slwosdlds$19.76542 rev
Slwosdlds Boys Girls Waterproof Rain Jacket Lightweight soft lining Kids Windbreaker Hooded Coat Easy to Fold
Slwosdlds$19.71542 rev
Trending
90-day click momentumColumbia Youth Boys Glennaker Rain Jacket 2024 Black X-Large
Columbia$29.294.6★
Columbia Youth Boys Steens Mt II Fleece Bright Indigo/Collegiate Navy X-Small
Columbia$25.534.8★
WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets
WULFUL$27.994.6★
Columbia Youth Boys Steens Mt II Fleece Bright Indigo/Collegiate Navy Small
Columbia$25.504.8★
Columbia Youth Boys Steens Mt II Fleece Black Medium
Columbia$23.934.8★
What buyers say about boys fleece jacket
What buyers praise and complain about, mined from review topics.What buyers love
“Fits well”
“High-quality Columbia jacket at great price”
“keeps me extremely warm”
“Perfect lightweight option”
“It is good for winter”
“Comfortable too”
“Good thick material quality made”
“Beautiful color”
“Worth the money”
“Super soft”
What buyers complain about
“It does not fit”
“Extremely thin”
“Not water proof”
“Poor quality”
“Item arrived used with name poorly washed away”
“This jacket has no warmth”
“Faulty zipper”
“the sleeves were very long so we have to roll them quite a bit”
“It was flimsy”
“Not worth the price”
Top return reasons
Common questions
- Is boys fleece jacket profitable to sell on Amazon United States?
- The niche generates $66K/yr across 139 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is -42.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the boys fleece jacket niche?
- 36 brands and 172 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in boys fleece jacket?
- Top complaints mined from reviews: Size-Overall, Thickness, Water Resistance. The return rate is 8.6% — above our launch gate.
- When does demand for boys fleece jacket peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.0× the quietest.
- What does it cost to enter the boys fleece jacket niche?
- Listings span $7.42–$65.43; the average listing price is $25.86 (sweet spot $15–$100). The average incumbent carries 2,969 reviews — the moat a new listing must climb.