Boys Fleece Jacket

Shoppers searched for this 540K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -42.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months

540K

Growth, 90 days vs prior 90

-42.1%

Conversion, latest week

0.5%

Market size, estimated

$66Ka year

Peak month

October6.0× the quietest month

Top search term

boys spring jacket38K searches a year

Listings sell for $25.86 on average, from $7.42 to $65.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $25.86 that is $0 to $3K a year per listing.

Average price

$25.86inside the $15 to $100 sweet spot

Price range

$7.42–$65.43

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

8.6%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #71 within Clothing. It carries 2,969 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#71in Clothing

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

2,969per listing

Listings tracked

139

23 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

23

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months