Skip to content

Boys Flannel Shirts

Fail

An estimated 12.3% of orders come back, so Boys Flannel Shirts is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$79K/yr662K searches / yr
90-day growth
-42.9%search demand this quarter
Competition
43%top-5 click share · 16 brands · 18 sellers

Flapen Score

Boys Flannel Shirts against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boys Flannel Shirts is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Flannel Shirts market on Amazon at a glance

Shoppers on Amazon United States searched for Boys Flannel Shirts 662K times last year and spent an estimated $79K. The top 5 brands take 76% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 662K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
662K
Growth, 90 days vs prior 90
-42.9%
Conversion, latest week
0.7%
Market size, estimated
$79Ka year
Peak month
December17.8× the quietest month
Top search term
boys flannel shirts174K searches a year

02 · Price

A sale here is worth $17.55.

Listings sell for $17.55 on average, from $9.75 to $41.80. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $17.55 that is $0 to $2K a year per listing.

Average price
$17.55inside the $15 to $100 sweet spot
Price range
$9.75–$41.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
12.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #762 within Clothing. It carries 1,237 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
14.9%
Average rank
#762in Clothing
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,237per listing
Listings tracked
47

04 · Newcomers

0 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Boys Flannel Shirts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

18

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

43%

Top 20: 72%

Open market

20%

  • Brand 132%
  • Brand 217%
  • Brand 311%
  • Brand 411%
  • Brand 55%
  • Brand 64%

Demand

Boys Flannel Shirts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 17.8×

Search terms

Top Boys Flannel Shirts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys flannel shirts174K/yr
  • boys plaid shirt68K/yr
  • kids flannel shirt49K/yr
  • plaid shirts for boys35K/yr
  • flannel shirt kids22K/yr
  • boys flannel49K/yr
  • toddler flannel shirt43K/yr
  • kids plaid shirt14K/yr
  • boys plaid button down shirt43K/yr
  • camisa de cuadros para nio7K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Flannel Shirts

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
46%of negative reviews mention “Size-Overall”
12.3%of orders come back
“the fit seemed odd”
A buyer, on “Size-Overall”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Boys Flannel Shirts questions

Answered from the same tracked data.