boys flannel shirts
Skip itHigh returns (12.3%) — this niche doesn't clear our bar today.
Price range
Great$9.75–$41.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.55avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,237.47avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$79K$79K/yr · 662K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.9%90-day search growth — must beat 0% to launch
Returns
Bad12.3%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, boys flannel shirts is a $79K/yr Amazon United States market (662K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
boys flannel shirts market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $70K–$88K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #762
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 14.9%
- Avg brand age
- 35 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
18
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
43%
Top 20: 72%
Open market
20%
- Amazon Essentials32%
- The Children's Place17%
- JOGAL11%
- SWISSWELL11%
- WARHORSEE5%
- iLover4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -42.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 17.8×
Top boys flannel shirts search terms
- boys flannel shirts174K/yr
- boys plaid shirt68K/yr
- kids flannel shirt49K/yr
- plaid shirts for boys35K/yr
- flannel shirt kids22K/yr
- boys flannel49K/yr
- toddler flannel shirt43K/yr
- kids plaid shirt14K/yr
- boys plaid button down shirt43K/yr
- camisa de cuadros para nio7K/yr
Top boys flannel shirts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Boys Flannel Button Down Shirt Navy Orange Plaid Small
Amazon Essentials$13.514.7★2,029 rev
Amazon Essentials Boys Flannel Button Down Shirt Navy Orange Plaid XX-Large
Amazon Essentials$11.044.7★2,029 rev
The Childrens Place Long Sleeve Plaid Flannel Button Up Shirt HAY Stack Large (10/12) Black
The Children's Place$13.594.8★850 rev
Boys Long Sleeve Button-up Shirt with Hood Unisex Kids Cotton Plaid Hoodie Flannel Fall Shirts for 6-15 Years Grey Black
SWISSWELL$21.134.6★89 rev
WARHORSEE Boys Flannel Plaid Shirts Long Sleeve Kids Button Down Shirt Lightweight Classic Collared Grey 9-10 Years
WARHORSEE$18.914.6★73 rev
Newest
by launch date
Balabala Boys Wrinkle Free Dress Shirts Long Sleeve Button Down Shirt Girls Plaid Shirt Formal School Uniform Shirts Green Brown
Balabala$12.5443 rev
GEEK LIGHTING Boys Girls Plaid Flannel Shirts Unisex Kids Long Sleeve Casual Button Down Shirt with Hood Brown Black
GEEK LIGHTING$21.02113 rev
Balabala Boys Wrinkle Free Dress Shirts Long Sleeve Button Down Shirt Girls Plaid Shirt Formal School Uniform Shirts Green Brown
Balabala$16.4543 rev
The Childrens Place Boys Long Sleeve Button Down Shirts Pearl Blue Plaid Large
The Children's Place$14.67302 rev
The Childrens Place Boys Short Sleeve Button Down Shirt Mint Chip Plaid Small
The Children's Place$12.323,713 rev
Trending
90-day click momentum
Bienzoe Plaid Gingham Boys Shirts: Picture Day Size 7/8 Yellow Blue
Bienzoe$17.964.6★
Balabala Boys Wrinkle Free Dress Shirts Long Sleeve Button Down Shirt Girls Plaid Shirt Formal School Uniform Shirts Green Brown
Balabala$12.544.6★
The Childrens Place Boys Long Sleeve Button Down Shirts Pearl Blue Plaid Large
The Children's Place$14.674.8★
Balabala Boys Wrinkle Free Dress Shirts Long Sleeve Button Down Shirt Girls Plaid Shirt Formal School Uniform Shirts Green Brown
Balabala$16.454.6★
Boys Long Sleeve Button-up Shirt with Hood Unisex Kids Cotton Plaid Hoodie Flannel Fall Shirts for 6-15 Years Grey Black
SWISSWELL$21.134.6★
What buyers say about boys flannel shirts
What buyers praise and complain about, mined from review topics.What buyers love
“Great fit”
“color as expected”
“Its a good quality shirt”
“The material is super soft, warm and breathable”
“It's a heavier flannel so it's great for cold winters easy wash and fold and the quality is notable”
“Soft”
“Cozy”
“Washes well, too, coming out looking like new. and still fitting”
“Comfortable”
“Great price”
What buyers complain about
“the fit seemed odd”
“Thin”
“Very short in length”
Top return reasons
Common questions
- Is boys flannel shirts profitable to sell on Amazon United States?
- The niche generates $79K/yr across 47 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is -42.9%. Flapen's verdict: Skip it (33/100).
- How competitive is the boys flannel shirts niche?
- 16 brands and 18 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in boys flannel shirts?
- Top complaints mined from reviews: Size-Overall, Thin, Length. The return rate is 12.3% — above our launch gate.
- When does demand for boys flannel shirts peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 17.8× the quietest.
- What does it cost to enter the boys flannel shirts niche?
- Listings span $9.75–$41.80; the average listing price is $17.55 (sweet spot $15–$100). The average incumbent carries 1,237 reviews — the moat a new listing must climb.