Boys Flannel Shirts
FailAn estimated 12.3% of orders come back, so Boys Flannel Shirts is a Fail.
- Flapen Score
- 33 / 100Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 4533
- Market size
- $79K/yr662K searches / yr
- 90-day growth
- -42.9%search demand this quarter
- Competition
- 43%top-5 click share · 16 brands · 18 sellers
Flapen Score
Boys Flannel Shirts against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boys Flannel Shirts is stronger. Inside it, weaker.
Market
The Boys Flannel Shirts market on Amazon at a glance
Shoppers on Amazon United States searched for Boys Flannel Shirts 662K times last year and spent an estimated $79K. The top 5 brands take 76% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 662K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.
- Searches, last 12 months
- 662K
- Growth, 90 days vs prior 90
- -42.9%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $79Ka year
- Peak month
- December17.8× the quietest month
- Top search term
- boys flannel shirts174K searches a year
02 · Price
A sale here is worth $17.55.
Listings sell for $17.55 on average, from $9.75 to $41.80. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $17.55 that is $0 to $2K a year per listing.
- Average price
- $17.55inside the $15 to $100 sweet spot
- Price range
- $9.75–$41.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 12.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #762 within Clothing. It carries 1,237 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 14.9%
- Average rank
- #762in Clothing
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 1,237per listing
- Listings tracked
- 47
04 · Newcomers
0 of last year's 21 launches cleared the first-year sales bar.
21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Boys Flannel Shirts products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Essentials Boys Flannel Button Down Shirt Navy Orange Plaid Small
- Price
- $13.51
- Rating
- 4.7/5
- Reviews
- 2,029
- Age
- 4y ago

Amazon Essentials Boys Flannel Button Down Shirt Navy Orange Plaid XX-Large
- Price
- $11.04
- Rating
- 4.7/5
- Reviews
- 2,029
- Age
- 4y ago

The Childrens Place Long Sleeve Plaid Flannel Button Up Shirt HAY Stack Large (10/12) Black
- Price
- $13.59
- Rating
- 4.8/5
- Reviews
- 850
- Age
- 3y ago

Boys Long Sleeve Button-up Shirt with Hood Unisex Kids Cotton Plaid Hoodie Flannel Fall Shirts for 6-15 Years Grey Black
- Price
- $21.13
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago

WARHORSEE Boys Flannel Plaid Shirts Long Sleeve Kids Button Down Shirt Lightweight Classic Collared Grey 9-10 Years
- Price
- $18.91
- Rating
- 4.6/5
- Reviews
- 73
- Age
- 11mo ago
Trending
estimated 90-day click momentum
Bienzoe Plaid Gingham Boys Shirts: Picture Day Size 7/8 Yellow Blue
- Price
- $17.96
- Rating
- 4.6/5
- Reviews
- 2,181
- Age
- 9y ago

Balabala Boys Wrinkle Free Dress Shirts Long Sleeve Button Down Shirt Girls Plaid Shirt Formal School Uniform Shirts Green Brown
- Price
- $12.54
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 6mo ago

The Childrens Place Boys Long Sleeve Button Down Shirts Pearl Blue Plaid Large
- Price
- $14.67
- Rating
- 4.8/5
- Reviews
- 302
- Age
- 10mo ago

Balabala Boys Wrinkle Free Dress Shirts Long Sleeve Button Down Shirt Girls Plaid Shirt Formal School Uniform Shirts Green Brown
- Price
- $16.45
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 9mo ago

Boys Long Sleeve Button-up Shirt with Hood Unisex Kids Cotton Plaid Hoodie Flannel Fall Shirts for 6-15 Years Grey Black
- Price
- $21.13
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago
Newest
by launch date
Balabala Boys Wrinkle Free Dress Shirts Long Sleeve Button Down Shirt Girls Plaid Shirt Formal School Uniform Shirts Green Brown
- Price
- $12.54
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 6mo ago

GEEK LIGHTING Boys Girls Plaid Flannel Shirts Unisex Kids Long Sleeve Casual Button Down Shirt with Hood Brown Black
- Price
- $21.02
- Rating
- 4.4/5
- Reviews
- 113
- Age
- 7mo ago

Balabala Boys Wrinkle Free Dress Shirts Long Sleeve Button Down Shirt Girls Plaid Shirt Formal School Uniform Shirts Green Brown
- Price
- $16.45
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 9mo ago

The Childrens Place Boys Long Sleeve Button Down Shirts Pearl Blue Plaid Large
- Price
- $14.67
- Rating
- 4.8/5
- Reviews
- 302
- Age
- 10mo ago

The Childrens Place Boys Short Sleeve Button Down Shirt Mint Chip Plaid Small
- Price
- $12.32
- Rating
- 4.8/5
- Reviews
- 3,713
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
18
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 72%
Open market
20%
- Amazon Essentials32%
- The Children's Place17%
- JOGAL11%
- SWISSWELL11%
- WARHORSEE5%
- iLover4%
Demand
Boys Flannel Shirts search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 17.8×
Search terms
Top Boys Flannel Shirts search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- boys flannel shirts174K/yr
- boys plaid shirt68K/yr
- kids flannel shirt49K/yr
- plaid shirts for boys35K/yr
- flannel shirt kids22K/yr
- boys flannel49K/yr
- toddler flannel shirt43K/yr
- kids plaid shirt14K/yr
- boys plaid button down shirt43K/yr
- camisa de cuadros para nio7K/yr
Reviews and returns
What reviews say buyers love and hate about Boys Flannel Shirts
We read the reviews and the return reasons for every product selling here.
“the fit seemed odd”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boys Flannel Shirts questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









