Boys Flannel Pajama Pants
FailThe top 5 brands take 97% of clicks, so Boys Flannel Pajama Pants is a Fail.
- Flapen Score
- 29 / 100Ranks 16,025 of 16,930 Clothing, Shoes & Jewelry niches · −16 vs the category median of 4529
- Market size
- $103K/yr407K searches / yr
- 90-day growth
- -24.0%search demand this quarter
- Competition
- 63%top-5 click share · 6 brands · 8 sellers
Flapen Score
Boys Flannel Pajama Pants against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boys Flannel Pajama Pants is stronger. Inside it, weaker.
Market
The Boys Flannel Pajama Pants market on Amazon at a glance
Shoppers on Amazon United States searched for Boys Flannel Pajama Pants 407K times last year and spent an estimated $103K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.
- Searches, last 12 months
- 407K
- Growth, 90 days vs prior 90
- -24.0%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $103Ka year
- Peak month
- December11.1× the quietest month
- Top search term
- boys cotton pajama pants33K searches a year
02 · Price
A sale here is worth $23.46.
Listings sell for $23.46 on average, from $16.83 to $31.43. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $23.46 that is $0 to $2K a year per listing.
- Average price
- $23.46inside the $15 to $100 sweet spot
- Price range
- $16.83–$31.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 5.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #8 within Clothing. It carries 2,273 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 100%
- Out of stock, average day
- 17.7%
- Average rank
- #8in Clothing
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 2,273per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Boys Flannel Pajama Pants products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
8
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Brand 142%
- Brand 222%
- Brand 318%
- Brand 410%
- Brand 54%
- Brand 63%
- Open — no brand owns it (0%)
Demand
Boys Flannel Pajama Pants search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 11.1×
Search terms
Top Boys Flannel Pajama Pants search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- boys cotton pajama pants33K/yr
- boys flannel pajama pants64K/yr
- boys pajama pants size 14-1626K/yr
- boys lounge pants26K/yr
- boys fleece pajama pants46K/yr
- pajama pants kids20K/yr
- boys plaid pajama pants35K/yr
- boys pajama pants cotton12K/yr
- boys pajama pants size 812K/yr
- pajama pants boys 14-1610K/yr
Reviews and returns
What reviews say buyers love and hate about Boys Flannel Pajama Pants
We read the reviews and the return reasons for every product selling here.
“Sizing is off”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Boys Flannel Pajama Pants questions
Answered from the same tracked data.









