Boys Columbia Jacket

Shoppers searched for this 252K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -40.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months

252K

Growth, 90 days vs prior 90

-40.5%

Conversion, latest week

0.8%

Market size, estimated

$49Ka year

Peak month

November5.1× the quietest month

Top search term

boys spring jacket38K searches a year

Listings sell for $24.54 on average, from $7.42 to $76.82. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.54 that is $0 to $2K a year per listing.

Average price

$24.54inside the $15 to $100 sweet spot

Price range

$7.42–$76.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

8.3%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #215 within Clothing. It carries 2,108 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

12.4%

Average rank

#215in Clothing

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

2,108per listing

Listings tracked

106

22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months