boys columbia jacket
Skip itSoft demand (-40.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.54avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great$7.42–$76.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Review moat
Okay2,108.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad8.3%return rate — above 5% kills the launch gate
Market size
Bad$49K$49K/yr · 252K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-40.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, boys columbia jacket is a $49K/yr Amazon United States market (252K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Mar–Apr–Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
boys columbia jacket market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $37K–$49K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #215
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 12.4%
- Avg brand age
- 43 months
- Avg seller age
- 142 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
77
Top-5 brand share
60%
Top 20: 93%
Top-5 click share
21%
Top 20: 50%
Open market
36%
- Columbia36%
- Slwosdlds8%
- The Children's Place7%
- EIGIOO5%
- WULFUL5%
- SNOW DREAMS4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -40.5% search growth over the last 90 days.Peak months: Mar, Apr, Oct, Nov, Dec · busiest ÷ quietest = 5.1×
Top boys columbia jacket search terms
- boys spring jacket38K/yr
- boys windbreaker jacket42K/yr
- spring jacket for boys13K/yr
- boys fleece22K/yr
- boys columbia jacket44K/yr
- boys columbia fleece7K/yr
- boys columbia fleece jacket19K/yr
- columbia boys fleece5K/yr
- columbia fleece boys6K/yr
- columbia boys fleece jacket7K/yr
Top boys columbia jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Columbia Youth Boys Glennaker Rain Jacket 2024 Black X-Large
Columbia$29.294.6★1,218 rev
Columbia Youth Boys Steens Mt II Fleece Charcoal Heather Medium
Columbia$23.954.8★15,623 rev
Columbia Youth Boys Glennaker Rain Jacket Mountain Blue/Collegiate Navy Medium
Columbia$27.654.6★1,218 rev
The Childrens Place Boys Uniform Windbreaker Jacket Onyx Medium
The Children's Place$19.214.6★1,467 rev
Columbia Youth Boys Steens Mt II Fleece Bright Indigo/Collegiate Navy Small
Columbia$25.504.8★15,623 rev
Newest
by launch date
BOYLOVE Boys Girls Waterproof Raincoats for Lightweight Soft Mesh Lining Kids Windproof Jacket with Hood Easy to Fold (10 12 Astronaut Red)
BOYLOVE$19.6834 rev
BOYLOVE Boys Girls Waterproof Raincoats for Lightweight Soft Mesh Lining Kids Windproof Jacket with Hood Easy to Fold (10 12 Black)
BOYLOVE$19.5334 rev
JOYSON Army Green Kid Boys Rain Jackets Lightweight Water-resistant Windbreaker Breathable Outerwear Raincoat with Hood 9-10 Years
JOYSON$19.08324 rev
WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets
WULFUL$28.68144 rev
WULFUL Boys Bomber Jackets Kids Spring Fall Zip Up Varsity Windbreak Jackets
WULFUL$27.99144 rev
Trending
90-day click momentum
Under Armour Boys Rival Woven Jacket (011) Mod Gray/Castlerock/Black Small
Under Armour$35.524.6★
Columbia Youth Boys Glennaker Rain Jacket 2024 Black X-Large
Columbia$29.294.6★
Columbia Youth Boys Steens Mt II Fleece Bright Indigo/Collegiate Navy X-Small
Columbia$25.534.8★
SNOW DREAMS Boys Rain Jackets Lighweight Spring Jacket Raincoat Rain Coats Waterproof Windbreaker Black Size 6
SNOW DREAMS$19.974.4★
BOYLOVE Boys Girls Waterproof Raincoats for Lightweight Soft Mesh Lining Kids Windproof Jacket with Hood Easy to Fold (10 12 Black)
BOYLOVE$19.534.3★
What buyers say about boys columbia jacket
What buyers praise and complain about, mined from review topics.What buyers love
“Fits well”
“High-quality Columbia jacket at great price”
“Great waterproof material”
“Comfortable”
“soft comfortable lining inside”
“Cozy jacket”
“Perfect lightweight option”
“Ideal for a light rain”
“Good value for money”
“Beautiful color”
What buyers complain about
“It does not fit”
“Not water proof”
“Extremely thin”
“Item arrived used with name poorly washed away”
“Also wish the soft lining went into the sleeves as well”
“This jacket has no warmth”
“very strange designs for choice”
“Quality has changed”
“the sleeves were very long so we have to roll them quite a bit”
“i need to buy other color too”
Top return reasons
Common questions
- Is boys columbia jacket profitable to sell on Amazon United States?
- The niche generates $49K/yr across 106 tracked products. 0 of 22 products launched in the last 360 days are still selling. 90-day search growth is -40.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the boys columbia jacket niche?
- 33 brands and 77 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in boys columbia jacket?
- Top complaints mined from reviews: Size-Overall, Water Resistance, Thickness. The return rate is 8.3% — above our launch gate.
- When does demand for boys columbia jacket peak?
- Demand peaks in Mar–Apr–Oct–Nov–Dec; the busiest month runs 5.1× the quietest.
- What does it cost to enter the boys columbia jacket niche?
- Listings span $7.42–$76.82; the average listing price is $24.54 (sweet spot $15–$100). The average incumbent carries 2,108 reviews — the moat a new listing must climb.