Boys Clothes

Shoppers searched for this 10.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

10.3M

Growth, 90 days vs prior 90

-3.2%

Conversion, latest week

0.7%

Market size, estimated

$1.3Ma year

Peak month

December3.6× the quietest month

Top search term

boys fashion915K searches a year

Listings sell for $17.66 on average, from $6.22 to $38.89. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 100 to 250 of them. At $17.66 that is $2K to $4K a year per listing.

Average price

$17.66inside the $15 to $100 sweet spot

Price range

$6.22–$38.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

3.1%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #102 within Baby Boys. It carries 2,819 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

5.9%

Average rank

#102in Baby Boys

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

2,819per listing

Listings tracked

312

126 products launched here in the last 12 months. 47 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

126

Successful launches

47Amazon's first-year sales bar

Average brand age

40 months