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Boys Christmas Shirt

Fail

An estimated 12.6% of orders come back, so Boys Christmas Shirt is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$102K/yr1.0M searches / yr
90-day growth
+22.8%search demand this quarter
Competition
32%top-5 click share · 29 brands · 28 sellers

Flapen Score

Boys Christmas Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boys Christmas Shirt is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boys Christmas Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Boys Christmas Shirt 1.0M times last year and spent an estimated $102K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $102K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+22.8%
Conversion, latest week
0.7%
Market size, estimated
$102Ka year
Peak month
December912.2× the quietest month
Top search term
boys christmas shirt298K searches a year

02 · Price

A sale here is worth $13.60.

Listings sell for $13.60 on average, from $5.94 to $20.35. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $13.60 that is $0 to $1K a year per listing.

Average price
$13.60under the $15 to $100 sweet spot
Price range
$5.94–$20.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
12.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #46,128 within Baby Boys. It carries 404 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
98%
Out of stock, average day
5.1%
Average rank
#46,128in Baby Boys
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
404per listing
Listings tracked
57

04 · Newcomers

0 of last year's 33 launches cleared the first-year sales bar.

33 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
33
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Boys Christmas Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

29 falling

Sellers

28

Top-5 brand share

56%

Top 20: 92%

Top-5 click share

32%

Top 20: 64%

Open market

39%

  • Brand 114%
  • Brand 214%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 65%

Demand

Boys Christmas Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 912.2×

Search terms

Top Boys Christmas Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boys christmas shirt298K/yr
  • christmas shirt kids25K/yr
  • christmas shirt boys44K/yr
  • kids christmas shirt75K/yr
  • christmas shirts for kids40K/yr
  • toddler christmas shirt70K/yr
  • kids christmas shirts48K/yr
  • christmas shirts for boys114K/yr
  • boys christmas shirts49K/yr
  • toddler boy christmas shirt61K/yr

Reviews and returns

What reviews say buyers love and hate about Boys Christmas Shirt

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
38%of negative reviews mention “Size-Overall”
12.6%of orders come back
“Was a bit large on my 9 year old”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Boys Christmas Shirt questions

Answered from the same tracked data.