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Boyfriend Valentines Day

Fail

Demand is soft, at -99.2% this quarter, so Boyfriend Valentines Day is a Fail.

Flapen Score
15
15 / 100
Ranks 16,894 of 16,930 Clothing, Shoes & Jewelry niches · −30 vs the category median of 45
Market size
$14K/yr3.2M searches / yr
90-day growth
-99.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 8 sellers

Flapen Score

Boyfriend Valentines Day against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boyfriend Valentines Day is stronger. Inside it, weaker.

15Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Boyfriend Valentines Day market on Amazon at a glance

Shoppers on Amazon United States searched for Boyfriend Valentines Day 3.2M times last year and spent an estimated $14K. All 3 brands take every click. Flapen scores it 15 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -99.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
3.2M
Growth, 90 days vs prior 90
-99.2%
Conversion, latest week
0.0%
Market size, estimated
$14Ka year
Top search term
mens valentines day gifts523K searches a year

02 · Price

A sale here is worth $10.86.

Listings sell for $10.86 on average, from $7.53 to $14.25. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At $10.86 that is $3K to $5K a year per listing.

Average price
$10.86under the $15 to $100 sweet spot
Price range
$7.53–$14.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #2,472 within Wallets, Card Cases & Money Organizers. It carries 1,103 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#2,472in Wallets, Card Cases & Money Organizers
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,103per listing
Listings tracked
3

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Boyfriend Valentines Day products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 144%
  • Brand 229%
  • Brand 327%

Demand

Boyfriend Valentines Day search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.5M1.0MSpike '24Spike '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 1901.1× · 10 of 12 months tracked

Search terms

Top Boyfriend Valentines Day search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens valentines day gifts523K/yr
  • valentine gifts for men972K/yr
  • valentines day gifts for husband233K/yr
  • boyfriend valentines day gifts226K/yr
  • valentines gift for husband198K/yr
  • valentines day gifts for him boyfriend39K/yr
  • valentines day gifts for boyfriend94K/yr
  • vday gifts for him118K/yr
  • valentines for men162K/yr
  • valentines gifts for husband106K/yr

Reviews and returns

What reviews say buyers love and hate about Boyfriend Valentines Day

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
2.1%of orders come back
“Just not fit for me”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Boyfriend Valentines Day questions

Answered from the same tracked data.