boy shorts panties
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Great$20.02avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Great$8.28–$37.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good3.0%return rate — above 5% kills the launch gate
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,860.18avg incumbent reviews — the moat a new listing must climb
Market size
Bad$70K$70K/yr · 331K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, boy shorts panties is a $70K/yr Amazon United States market (331K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
boy shorts panties market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $50K–$60K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #215
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 10.0%
- Avg brand age
- 40 months
- Avg seller age
- 153 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
48 rising
Sellers
68
Top-5 brand share
52%
Top 20: 85%
Top-5 click share
13%
Top 20: 37%
Open market
44%
- Tommy Hilfiger25%
- FINETOO9%
- Hanes8%
- wirarpa6%
- R RUXIA4%
- Migbean4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top boy shorts panties search terms
- tommy hilfiger underwear for women52K/yr
- high waisted boy shorts underwear for women30K/yr
- boy shorts women23K/yr
- underwear shorts17K/yr
- tommy hilfiger women underwear28K/yr
- hanes boy shorts underwear for women15K/yr
- boyshort underwear for women cotton21K/yr
- boyshort20K/yr
- boy short panties women14K/yr
- boy short panties16K/yr
Top boy shorts panties products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FINETOO Womens Cotton Boy Shorts Underwear Full Coverage Soft Boxer Briefs High Waisted Panties for Lady Girls 6 Pack(M)
FINETOO$13.184.4★1,679 rev
Tommy Hilfiger Womens Cotton Logo Bikini Underwear 6-Pack Grey/Navy/Red/Grey/Black/Red Medium
Tommy Hilfiger$23.404.7★800 rev
R RUXIA Womens Boyshort Panties Seamless Nylon Underwear Stretch Boxer Briefs 5 Pack
R RUXIA$18.914.4★18,951 rev
Sth Big Womens Boyshorts Underwear Seamless Boxer Briefs Full Coverage Soft Stretch Boxer Shorts For Women 4 Pack
Sth Big$9.244.5★3,589 rev
BAJAOEY Womens Cotton Underwear Womens Cheeky Panties for Women Comfy Bikini
BAJAOEY$27.634.5★1,245 rev
Newest
by launch date
FINETOO Womens Underwear Cotton Boy Shorts High Waisted Full Coverage Boxer Briefs Sexy Lace Panties for Lady Girls-M
FINETOO$12.99146 rev
LEVAO Cotton Boy Shorts Underwear for Women Full Coverage Boxer Briefs Panties 5 Pack S-XXL
LEVAO$9.37545 rev
FINETOO Womens Cotton Boy Shorts Underwear Full Coverage Soft Boxer Briefs High Waisted Panties for Lady Girls 6 Pack(M)
FINETOO$13.181,679 rev
FINETOO Cotton Underwear for Women Boy Shorts Lace Boxer Briefs Soft Full Coverage Womens Panties 5 Pack S-XXL Brown
FINETOO$11.90553 rev
Hanes Womens Originals Boyshort Underwear Breathable Stretch Cotton Boyshort Panties 4-Pack
Hanes$16.90271 rev
Trending
90-day click momentumFINETOO Womens Underwear Cotton Boy Shorts High Waisted Full Coverage Boxer Briefs Sexy Lace Panties for Lady Girls-M
FINETOO$12.994.3★
Frida Mom 8pc Postpartum Underwear Disposable Boyshort Panties Seamless Stretch Support New Mom Essentials Size M/L (28in-42in)
Frida Mom$9.484.7★
BAMBOO COOL Womens BoyShorts Underwear Full Coverage Ladies Panties High Waisted Boxer Briefs Breathable Stretch 5 Pack
BAMBOO COOL$37.294.5★
Hanes Originals Womens Underwear Bikini Panties Stretch Cotton Underwear Basic Assorted Colors 6-Pack
Hanes$11.474.6★
R RUXIA Womens Boyshort Panties Seamless Nylon Underwear Stretch Boxer Briefs 5 Pack
R RUXIA$18.914.4★
What buyers say about boy shorts panties
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and durable”
“Fit as expected”
“Butter soft”
“Best quality”
“Lightweight material”
“have a good elastic”
“they are affordable”
“Colors are as shown”
“Comfortable and breathable”
“As described”
What buyers complain about
“To short”
“Bad material”
“Very uncomfortable and Scratchy”
“Not well made”
“No elasticity”
“Very deceiving”
“colors were different”
“Does not last”
“Not worth it for big thigh girlies”
“too thick”
Top return reasons
Common questions
- Is boy shorts panties profitable to sell on Amazon United States?
- The niche generates $70K/yr across 167 tracked products. 19 of 30 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the boy shorts panties niche?
- 48 brands and 68 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in boy shorts panties?
- Top complaints mined from reviews: Size-Overall, Material Quality, Comfort-Overall. The return rate is 3.0%.
- When does demand for boy shorts panties peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the boy shorts panties niche?
- Listings span $8.28–$37.29; the average listing price is $20.02 (sweet spot $15–$100). The average incumbent carries 3,860 reviews — the moat a new listing must climb.