Is Boy Scout profitable to sell on Amazon United States?

Flapen scores Boy Scout 36 out of 100 on Amazon United States, a Fail. Shoppers spend $52K a year across 19 tracked products. Search demand grew -6.6% in the last 90 days.

How competitive is the Boy Scout niche on Amazon United States?

14 brands and 27 sellers compete in Boy Scout on Amazon United States. The top 5 Boy Scout products take 62% of clicks, and the top 5 brands take 80%.

What do buyers complain about in Boy Scout?

Boy Scout buyers on Amazon United States complain most about Quality-Overall, Functionality-Overall, and Material Quality. An estimated 3.2% of orders come back.

When does demand for Boy Scout peak?

Search demand for Boy Scout on Amazon United States peaks in Oct–Nov–Dec, and the busiest month runs 3.5× the quietest.

What does it cost to enter the Boy Scout niche?

Boy Scout sells for $19.71 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $3.92 to $32.15. The average product has 1,498 reviews, the count a new listing must catch up to.

Boy Scout

Fail

Shoppers spend an estimated $52K a year here, so Boy Scout is a Fail.

Flapen Score: 36
36 / 100Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size: $52K/yr259K searches / yr
90-day growth: -6.6%search demand this quarter
Competition: 62%top-5 click share · 14 brands · 27 sellers

Flapen Score

Boy Scout against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Boy Scout is stronger. Inside it, weaker.

36Fail

This niche Category average

See the method

Market

The Boy Scout market on Amazon at a glance

Shoppers on Amazon United States searched for Boy Scout 259K times last year and spent an estimated $52K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months: 259K
Growth, 90 days vs prior 90: -6.6%
Conversion, latest week: 1.0%
Market size, estimated: $52Ka year
Peak month: December3.5× the quietest month
Top search term: boy scout38K searches a year

02 · Price

A sale here is worth $19.71.

Listings sell for $19.71 on average, from $3.92 to $32.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $19.71 that is $0 to $2K a year per listing.

Average price: $19.71inside the $15 to $100 sweet spot
Price range: $3.92–$32.15
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #1,311 within Hiking & Outdoor Recreation. It carries 1,498 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 100%
Out of stock, average day: 4.9%
Average rank: #1,311in Hiking & Outdoor Recreation
Average rating: 4.46 starsAmazon United States average 4.42 stars
Average reviews: 1,498per listing
Listings tracked: 19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 49 months

Products

Top Boy Scout products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

15%

Brand 130%
Brand 219%
Brand 317%
Brand 48%
Brand 56%
Brand 65%
Open — no brand owns it (8 brands, 15%)

Demand

Boy Scout search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Boy Scout search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

boy scout38K/yr -8.3%0.3% conv.
scouts29K/yr -1.7%0.1% conv.
boy scouts28K/yr -6.0%0.3% conv.
scouting america17K/yr +6.7%0.4% conv.
cub scout23K/yr +3.9%0.1% conv.
cub scouts21K/yr +7.7%0.2% conv.
boy scout gifts37K/yr -49.1%0.5% conv.
boy scouts of america13K/yr -12.3%0.1% conv.
cub scout gifts14K/yr +3.6%0.2% conv.
bsa9K/yr +5.8%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Boy Scout

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”

22%of negative reviews mention “Quality-Overall”

3.2%of orders come back

“I do not understand how this product is so cheap compared to others of the same quality”

A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

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FAQ

Common Boy Scout questions

Answered from the same tracked data.

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