Boy Scout

Shoppers searched for this 259K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

259K

Growth, 90 days vs prior 90

-6.6%

Conversion, latest week

1.0%

Market size, estimated

$52Ka year

Peak month

December3.5× the quietest month

Top search term

boy scout38K searches a year

Listings sell for $19.71 on average, from $3.92 to $32.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $19.71 that is $0 to $2K a year per listing.

Average price

$19.71inside the $15 to $100 sweet spot

Price range

$3.92–$32.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.2%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #1,311 within Hiking & Outdoor Recreation. It carries 1,498 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

4.9%

Average rank

#1,311in Hiking & Outdoor Recreation

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

1,498per listing

Listings tracked

19

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months