Boy Dad

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +63.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

141K

Growth, 90 days vs prior 90

+63.2%

Conversion, latest week

2.2%

Market size, estimated

$64Ka year

Peak month

December3.9× the quietest month

Top search term

boy dad65K searches a year

Listings sell for $20.14 on average, from $6.31 to $44.57. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.14 that is $0 to $2K a year per listing.

Average price

$20.14inside the $15 to $100 sweet spot

Price range

$6.31–$44.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.5%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #14,616 within Baseball Caps. It carries 518 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

96%

Out of stock, average day

2.7%

Average rank

#14,616in Baseball Caps

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

518per listing

Listings tracked

57

21 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

6Amazon's first-year sales bar

Average brand age

27 months