boy clothes 18-24 months
Skip itSoft demand (-26.0% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Great42%top-5 brand share — no brand owns this niche
Avg price
Great$16.53avg listing price — sweet spot $15–$100
Price range
Good$6.94–$36.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Review moat
Bad10,368.01avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$55K$55K/yr · 193K searches
Growth
Bad-26.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, boy clothes 18-24 months is a $55K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jul–Aug–Sep–Dec. Verdict: Skip it — 47/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
boy clothes 18-24 months market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $66K–$83K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #137
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 4.4%
- Avg brand age
- 33 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
50 falling
Sellers
56
Top-5 brand share
42%
Top 20: 83%
Top-5 click share
13%
Top 20: 36%
Open market
54%
- Simple Joys by Carter's18%
- Tsultryofs7%
- Gerber5%
- GGBNOMER5%
- Jecson5%
- Sejardin4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.0% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Dec · busiest ÷ quietest = 3.7×
Top boy clothes 18-24 months search terms
- boys 18 months clothes44K/yr
- baby boy clothes 24 months24K/yr
- boy clothes 18-24 months26K/yr
- boys 12-18 month clothes22K/yr
- boy 18 month clothes16K/yr
- 18 month baby boy clothes12K/yr
- ropa para bebe de 9 a 12 meses nio8K/yr
- 12 months boy clothes10K/yr
- 6 month baby clothes8K/yr
- baby boy clothes 3-6 months fall/winter13K/yr
Top boy clothes 18-24 months products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jecson Baby Boy Outfits Toddler Boys Clothes 18-24 Month Boy Clothes Short Sleeve Cotton Shirt Tops Joggers Casual Denim Shorts 2Pcs Clothing Set
Jecson$13.394.7★134 rev
Fufuriprefer Toddler Baby Boy Summer Clothes Short Sleeve Embroidery Baseball T-shirt & Plaid Shorts Set 2 Piece Outfit (Beige 12-18 Months)
Fufuriprefer$14.474.5★183 rev
Tsultryofs Toddler Baby Boy Summer Clothes Letter Graphic Print Short Sleeve T-Shirt Tops and Shorts 6 12 18 24M 2 3T Set (Daddy Mommy Khaki 12-18 Months)
Tsultryofs$14.244.7★90 rev
Tsultryofs Baby Boy Summer Clothes Infant Toddler Outfit Letter Graphic Print Short Sleeve T-Shirt Tops and Casual Shorts Set (Snacks Blue 18-24 Months)
Tsultryofs$13.904.6★70 rev
GGBNOMER Toddler Baby Boy Summer Clothes Plaid Lapel Short Sleeve T-Shirt Top Shorts Sets Infant Outfit 6 12 18 24 Months (Plaid Blue 12-18 Months)
GGBNOMER$13.974.9★59 rev
Newest
by launch date
Simple Joys by Carters Baby 3-pack Rompers Blue Stripe/Turquoise Dino/Grey Navy 18 Months
Simple Joys by Carter's$24.7618,852 rev
Simple Joys by Carters Boys 4-Piece Jacket Pant and Bodysuit Set Navy Dino 18 Months
Simple Joys by Carter's$20.4419,648 rev
Twosya Baby Boys Summer Clothes Toddler Boys Button-down Shirt Tops + Shorts Outfit 2PCS 6 Months-7 Years
Twosya$12.7982 rev
Koecnoc Baby and Toddler Boys 4-Piece Clothes Set 2-Pack Cotton Short Sleeve Graphic T-Shirts & Shorts Summer Outfit 18 Months
Koecnoc$27.0265 rev
Tsultryofs Baby Boy Summer Clothes Toddler Infant Plaid Patchwork Outfit Short Sleeve Round Neck Tops and Casual Shorts Set (Waffle Blue 18-24 Months)
Tsultryofs$13.2137 rev
Trending
90-day click momentum
Thorn Tree Baby Boy Summer Clothes Contrast Color Sleeveless Tops Elastic Waist Shorts Toddler Outfits Cute Set (Green 18-24 Months)
Thorn Tree$13.524.9★
Renotemy 18 Months Boys Clothes Toddler Summer Outfits for Boys Apricot Polo Shirt Green Shorts Set Breathable 2 Piece Outfits Boy Clothing Sets 18 24 Month Boy Clothes
Renotemy$13.804.6★
Koecnoc Baby and Toddler Boys 4-Piece Clothes Set 2-Pack Cotton Short Sleeve Graphic T-Shirts & Shorts Summer Outfit 18 Months
Koecnoc$27.024.9★
Renotemy 18 Months Boy Clothes Summer Outfits For Toddler Button Down Shirt Top Infant Solid Cotton Linen Shorts Plaid Pant Sets Toddler Clothing Size 2T Boy Outfits 18-24 Months
Renotemy$12.834.7★
Jecson Baby Boy Outfits Toddler Boys Clothes 18-24 Month Boy Clothes Short Sleeve Cotton Shirt Tops Joggers Casual Denim Shorts 2Pcs Clothing Set
Jecson$13.394.7★
What buyers say about boy clothes 18-24 months
What buyers praise and complain about, mined from review topics.What buyers love
“It fits as expected”
“Its a good quality set”
“The material is soft”
“Really Comfortable Shoes”
“Great value”
“Really soft material”
“I love the color”
“Exactly as pictured”
“durable material”
“Easy”
What buyers complain about
“Size runs small”
“Poor quality”
“the shirt felt like a cheap quality material”
“Item came with holes”
“These feel thick”
“smelly and wrong size”
“These wont stay on his feet”
“not durable”
“They give my baby blisters”
“Deceiving”
Top return reasons
Common questions
- Is boy clothes 18-24 months profitable to sell on Amazon United States?
- The niche generates $55K/yr across 152 tracked products. 44 of 84 products launched in the last 360 days are still selling. 90-day search growth is -26.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the boy clothes 18-24 months niche?
- 50 brands and 56 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in boy clothes 18-24 months?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 2.3%.
- When does demand for boy clothes 18-24 months peak?
- Demand peaks in Jul–Aug–Sep–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the boy clothes 18-24 months niche?
- Listings span $6.94–$36.33; the average listing price is $16.53 (sweet spot $15–$100). The average incumbent carries 10,368 reviews — the moat a new listing must climb.